Personalized Profile: Stationery for the Very Very Fine House

To suggest to us that personalized stationery makes a lovely gift would be preaching to the choir. Be it for a hostess, a new baby or a new graduate, we have never met a recipient who did not express genuine glee upon opening our signature blue box (baby excluded, of course). However, when we heard that personalized stationery was the gift of choice for one New York City real estate broker to his clients, even the choir’s ears perked up.

Of course, such a gift makes perfect sense. What better way to celebrate the purchase of a new home than with its address printed on an envelope flap? Below, Kyle Haas shares some advice on how to pinpoint someone else’s personal style and the importance of leaving a lasting impression—one handwritten note at a time.

realtor-gifts

What do you love most about giving personalized stationery as a gift to your clients?
When a client purchases a new home, there is no more perfect gift than personalized stationery with their new return address on the envelope. The clients are always appreciative and I, from a business standpoint, know that they’ll think of me each time they use it. That’s so much better than sending a generic postcard or email to keep in touch.

How do you go about choosing a design that best fits your clients’ style?
One of the other great things about giving personalized stationery is that it’s, well, personalized. I can take cues from my clients’ décor or personalities to help me decide which fonts, colors and styles to choose. If I’m not sure of design choices, the Crane Concierge has been very helpful.

What is normally the reaction from clients to this gift?
My clients are always very appreciative. They all remark about how perfect the gift is and seem taken by the thoughtfulness. I really can think of no better way to leave a lasting impression after my clients close on their new home.

Should you care for more advice on how to give personalized stationery as a gift, please don’t hesitate to contact our Crane Concierge at concierge@crane.com.

Business Essentials: A Primary on Invitations and Announcements

We receive many queries from businesses concerning wording, be it for a gala or a move to a new office. From our Business Essentials guide, a primary on invitations and announcements.

business essentials-invitations-and-announcements

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For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Business Essentials: A Primary on Correspondence, Monarch and Jotter Cards

Whatever your job title may be, you will almost certainly find yourself at some point needing to pen a handwritten note. From our Business Essentials guide, a primary on the differences between correspondence cards, monarch cards and jotter cards—and when to use which.

business essentials-correspondence-cards

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For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Business Essentials: A Primary on Letterhead

While the executive sheet is the basic stationery used by most businesses, the monarch sheet is slightly smaller and therefore more personal. From our Business Essentials guide, a primary on letterhead.

business essentials-letterhead

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For more guidance on your business stationery wardrobe, please read our Business Essentials guide.