Vintage Glam: Crane’s Great Gatsby Inspired Ads

The Great Gatsby premiered this past weekend, and so in honor of all the glitz, glamour and oh-so fashionable wardrobes that came with it, we present our favorite vintage Crane & Co. ads from one of our favorite eras. We think Daisy and Jay would approve.

crane-vintage-ad-hanker-on-cranes-2We like to think this is the kind of note Daisy would have written to her cousin, Nick, enticing him to return to New York for an evening (or evenings) of Champagne and boisterous banter into the wee hours.


In the 1920s, Earnest Calkins of the Calkins and Holden ad agency began to hire talented artists to create campaigns — a novel idea at the time — including illustrator Nat White, who from the 1940s-1960s created many of those artful campaigns for Crane.

cranes-cordlinearA finger wave hairdo. A string of pearls. A drop-waist dress. The star of this ad is Roaring Twenties fashion perfection.

cranes-writing-papers-weddingIn a happy ending, Fitzgerald would have offered this scene. Wedding invitations by Crane and JGD couples’ stationery by Crane, of course.

crane-vintage-ad-eatons-social-stationeryOn a less raucous evening, we like to think this is the scene in West Egg. Men dressed in tails, women dressed in their most dazzling cloche.

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This entry was posted in Editor's Picks, From the Archives, Heritage, Trends and tagged , , , by craneandco. Bookmark the permalink.

About craneandco

More than 200 years ago, Stephen Crane decided to make a statement. And it wasn’t with his fashion forward breeches or well-groomed mutton chops. It was with his Liberty Paper Mill, named so just two years after the British occupied Boston – and just five miles away. A tres bold move, if we do say so ourselves. Today, Crane & Co. still calls Dalton home, our 100 percent cotton paper still incites swoons, and we’re still making bold statements. Still not with breeches.

One thought on “Vintage Glam: Crane’s Great Gatsby Inspired Ads

  1. Pingback: Vintage Glam: Crane’s Great Catsby Inspired Ads | White Crane

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