One of the overarching themes at this year’s National Stationery Show is sustainability. The visiting media, from Redbook to environmentally focused websites, are concentrating on all things green, from weddings to letterhead.
I feel very fortunate to have Crane’s story to tell. When you can start off a conversation with Tree-Free Paper, the rest of the message about sustainable paper and sustainable manufacturing follows pretty easily.
I’ll check back later on with more news from the show.