In Celebration Of: The At-home Card

at home card personalized wedding stationeryThere was a time when the honeymoon was a grand adventure that often involved steamer trunks, dressing for the dining car and plenty of newly acquired couples’ stationery to keep in touch with friends and family from afar.

We like to think the latter accouterment is still in favor, even though the honeymoon has become a less extravagant post-wedding affair for most newlyweds. Whether a couple indulges in a two-week African safari or a weekend getaway to the Vineyard, there is one piece of wedding stationery we still find quite charming: the at-home card.

Traditionally, a couple would send at-home cards before leaving on a honeymoon that would keep them away oftentimes for a month, sometimes longer. Even though honeymoons are shorter today, an at-home card is still a lovely way to make family and friends aware of your new address.

Included with the wedding invitation or marriage announcements, at-home cards are small enclosure cards that match the card stock, lettering style and ink color of your invitations. They alert people of the address at which you will be residing and the date after which you will be there (most couples use the date on which they return from their honeymoon). Many couples now include their phone numbers and email addresses on their at-home cards.

The wording for at-home cards sent with announcements is different from the wording for at-home cards sent with the invitations. At-home cards sent with announcements show your names together as “Mr. and Mrs.” Since you are already married when they are sent. When sent with invitations, your names are not used since you are not yet married and cannot use “Mr. and Mrs.”

While the principal purpose of at-home cards is to let people know your new address, when sent with announcements they can also let people know that you have chosen to continue to use your maiden name. Your name appears on the first line, followed your husband’s name on line two. The remainder of the card reads as it normally would. Since you could have presented yourself as “Mrs.” bud did not, it will be assumed that you are still using your maiden name.

At-home cards are not gift-request cards and should never be interpreted as such.

Instead, think of at-home cards like the change-of-address cards you might send when you move. They simply announce your new address and are a great convenience for anyone who wants to keep in touch with you — which will certainly give you a chance to use that new personalized stationery.

Have a question about correspondence etiquette? Email our Crane Concierge at concierge@crane.com. 

From the Archives: Vintage Crane & Co. Advertisements

Being around for more than 200 years will build quite an archive. It’s an absolute delight to sift through old engraving dies, ledgers and, our favorite, advertisements. We had advertisements geared toward the “Business Man,” the “Presidents of Savings Banks” and, of course, brides. Ones highlighting the fact that our paper is made from cotton rags. Ones highlighting how great it is to use with a typewriter. And ones about what using Crane says about you (hint: really good things).

Below are some of our favorites…

1. For your paper trousseau: This ad from the 50’s spoke to the classic bride, suggesting the kinds of papers she should use for her wedding and beyond. “Assures correctness… confers distinction” is the tagline, assuring her that choosing Crane is both proper and special.

vintage wedding stationery advertisement
2. Wedding gifts by telephone: This print ad from 1924 plays to the aspirational woman and her desire to make the most proper impression. No well-bred girl would do such a thing, the ad suggests of acknowledging wedding gifts by telephone. She also wouldn’t type her wedding invitations, send a “dowdy letter of acceptance” for a party or write a letter on “the only paper you could find,” and instead lives by this ad’s tagline: “Style is a greater social asset than beauty.”


3. What does the letter say, Jean? The dialog in this ad — printed in The Ladies’ Home Journal in 1921 — is between two girlfriends or sisters, discussing a letter the one has just received. When asked what the letter said, the recipient’s response is that the letter says the writer has “good taste” and “a fine appreciation of what is correct.” Of course, the punchline is that the recipient is referring to what the paper (Crane, of course) says about the sender, ending with this mantra: “Writing paper tells much more than many people think.”


4. Stationery should reflect station: We love the angle this 1926 ad takes when appealing to the “Business Man.” The copy sets the scene, a meeting between the Business Man and his lithographer. The latter suggests Crane, suggesting that one’s stationery should reflect one’s station in life. The former balks at paying more for his letterhead. The lithographer’s pitch: A company should take its paper “out of the classification of office expense and put it in the advertising and selling budget.”

business stationery letterhead advertisement
5. To the Presidents of Savings Banks: This ad from 1936 is one of our favorites because of how well it represents a time very much in the past — a time when relationship between banker and bank account customer was more than just the Customer Service contact on a website. The ad suggests using Crane to send letters of welcome to “new depositors” as well as to keep in touch with old customers, as “no other paper lends so much dignity and distinction to correspondence.”

banking stationery advertisementCare to see more of our vintage advertisements? They’re all available to peruse on our Pinterest board!

Share the Love: Bridal Party Gift Ideas

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1. Engraved Gold Jewel Box Initial Note. 2. Heavyweight Ecru Monogram Note. 3. Ivory Initial Correspondence Card. 4. Circus Lion Pearl White Folder. 5. Ecruwhite Notes With Large Butterfly. 6. When In Rome Card With Patterned Liner.


Need more gift ideas? Email our Crane Concierge at concierge@crane.com.

The Essential Wedding Stationery Timeline

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Wedding Etiquette: At-Home Cards

at home card personalized wedding stationeryThe original purpose of the at-home card was to let guests know when the newlyweds will be back from their honeymoon (often a grand tour of Europe) and at which address they will be residing.

Couples still use them for such a purpose, but they are also used today to communicate new contact numbers and email addresses. It is also a lovely way to present a bride’s new name.
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Post Script: Calligrapher Ashantai Yungai

When it comes to projects of the epistolary variety, calligrapher Ashantai Yungai, founder of Distinctive Inscriptions, isn’t one to back down from a challenge. So, when a bride asked him to pen 1,000 envelopes for her Hawaiian wedding, he not only agreed, he blogged about the two-week-long endeavor. With a good nib, a little Joni Mitchell and a bag of flour, he proved victorious. Perhaps it’s Yungai’s science background (he’s a chemist by trade), but it seems as though he has found the formula for the perfect flourish.

distinctive inscriptions calligraphy founder ashantai yungai

Ashantai Yungai, born to flourish.

Of course, we would never ask him to share his ‘secret sauce,’ be he does share with us missives pertaining to pens, sisters and the future of the handwritten word.

When did your interest in calligraphy begin?
June 2008. I am a chemist by trade. A friend saw my handwriting in my lab notebook and asked, “Did you write that? Wow man, that’s pretty cool! You should do calligraphy. People do wedding invitations and envelopes using calligraphy.” I thought little of it at the time. I bought a calligraphy pen on a whim one day while shopping for art supplies for my son. I began writing with it. From there I was off to the races. 

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Post Script: Calligrapher Angela Welch

Quite often we get asked about one particular wedding invitation design we offer. More specifically, we get asked about the ‘font’ on that invitation.

silver bevel calligraphy personalized wedding invitationThe font in question, we tell them, is actually calligraphy done by one Angela Welch.

calligraphy artist angela welch pen and pauperThe bubbly Alabamian (is there any other kind?) has been providing her fanciful flourishes for us for years, and so we thought it was about time we highlighted the woman behind the nib.

When did your interest in calligraphy begin?
Before the age of six for sure. In first grade I never knew my place in the reader when my teacher called on me to begin reading — I was too busy trying to write a “fancy” alphabet of my own.

My first calligraphy job was in the sixth grade and a teacher asked me to letter, in Old English, the heading of a flyer to be printed. I loved the challenge of making a beautiful mark with lots of different mediums. My fascination with flourishing as a whole arm movement began in the third grade.

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Etiquette: How to Use QR Codes on Your Stationery

letterpress bar mitzvah invitation with qr codeRecently at the 2012 National Stationery Show, we dedicated one of our storefront windows (prime real estate!) to QR Codes and how to incorporate them into social stationery. Wedding invitations, letterhead, business cards: Why yes, there is a way to include one and still keep that classic aesthetic & craftsmanship Crane & Co. is known for.

In case you’re curious how to do so, we’ve put together this handy QR Code Etiquette Guide. Technology never looked so luxurious.

Have more questions about stationery etiquette & style? Email our Crane Concierge at concierge@crane.com. 

Post Script: Kelle Anne McCarter, Stationery Designer

In her bio, Kelle Anne McCarter says she grew up on a golf course. We’re glad she eventually traded sand traps (not that she saw many, ahem) for stationery design, as our collection now includes cards graced with her stunning calligraphy. Here, the proud Texan talks with us about her perfect pen pal, a comic book love story and the two things every Southern girl should have.

kelle anne mccarter

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Wedding Etiquette: Reception Invitations & Late Receptions

kate spade new york reception cardRECEPTION INVITATIONS

Wedding ceremonies and receptions do not necessarily have the same number of guests.

Many couples, especially those in which the bride is a second-time bride, have small, intimate ceremonies with larger receptions afterwards. Since more people are invited to the reception than the ceremony, the invitations are for the reception. Guests invited to the ceremony are sent ceremony cards with their reception invitations.

Reception invitations always “request the pleasure of your company,” since the reception is not being held in a house of worship. The word “and” is used to join the names of the bride and groom. The phrases “marriage reception” and “wedding reception” are both correct. “Marriage reception” is the more traditional of the two. However, many brides prefer “wedding reception” on the grounds that a wedding is the act of getting married while marriage is the result of that decision.

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