Our Crane Concierge receives quite a number of queries from correspondents about what type style they should use for their personalized stationery, wedding invitations, etc. And while there are certainly guidelines for pairing the proper type style to the occasion, one’s personality should also help dictate how text will appear on paper.
Below is a sampling of type styles and the type (no pun intended) of person who may fancy such a style. For those of you who would like to use a similar style on our paper, we have also provided the codes for the lettering that best matches each one.
Didot: LET511; Sheila: LET718; Futura: LET608; Edwardian: LET708; Charter Roman: LET511; Trade Gothic: LET618; Chevalier: LET507; Bickham: LET704; Baskerville: LET516
Have a question about stationery etiquette or style? Email our Crane Concierge at firstname.lastname@example.org.
In a previous life, Dan Morgan worked in a photo lab. Now, the Donaldson, PA, native is the one taking the pictures — his website shows off his stellar work — and uses his keen eye for detail during his day job as a typesetter in our stationery factory.
How did you end up at Crane?
I was working at a photo lab at the time and actually saw the job in a Valpack ad for a typesetter position.
What exactly does a typesetter do?
A typesetter’s job is to make a customer’s stationery design work for what they want — even when they may not know it’s what they want. For example, we have requests sometimes to “please use your discretion and make it look good.” I love those types of jobs, because I can use my creativity and tweak the layout or sizes to make it look great. I write those job numbers down and check after a few weeks to see if they’ve returned the proof and what comments they had about the design I came up with.
Do you have a favorite or memorable design?
Well, every job is special for somebody — we all want to make our mark — but I did enjoy working on an order that featured an engraved Redskins helmet logo, because I’m a football fan.
Since you’re looking at type styles all day, do you find yourself critiquing them when you’re not working?
[Laughs.] I do. When I’m driving, I’ll notice the fonts on highway signs.
Have a question for Dan? Email our Crane Concierge at email@example.com.