Below are some of our favorites, some that we get often and some might just want to tuck away for future use. (After all, you never know when you might need a formal font suggestion.)
“I would like to order some personalized stationery for three of our executives. I would love to have a system where they could use the same envelope for a note or a thank you card… (they don’t want to think about which envelope to use with which item).”
Thank you for your query and for considering Crane & Co. for your personalized stationery. I would suggest choosing Monarch size letterhead for their sheets, which would use the same envelope as a monarch flat card.
Love & Letters,
The Crane Concierge
This post is the first in a new series we’re calling “From the Archives.” We’ve been the choice of stationery for presidents and princes, dignitaries and duchesses, starlets and CEOs. We like to think this is the case because not only have we been making fine papers since 1801, but also because of our commitment to classic craftsmanship and attention to detail. As we like to say, when it’s Crane, it’s right.
Many people don’t know that we have often printed the stationery, invitations and announcements for the White House. So we thought we would highlight a selection of our favorites here. Take a look, and feel fee to envision yourself receiving one of these in the post box. We know we did.
- A Presidential dinner invitation
There’s no doubt we’ve enjoyed our fair share of sunshine and frozen treats this summer. However, we can honestly say that we’re ready to welcome crisp weather and leather boots back into our lives. The first day of fall is tomorrow, and with a new season comes new stationery.
Take a look at what we’ll be writing on when we trade ice cream for apple cider…
“In celebration of my favorite fall holiday with a little show of elegance” — Jeri, Online Product Manager
To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.
New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.
“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”
We punched up the green on our Adirondack Chairs to liven up the greenery…
On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…
The Flamingos are a pop of pink that is very close to our Hibiscus stock…
For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…
- Imagery & Inspiration
Shells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.
Need help selecting your holiday cards? Email our Crane Concierge at email@example.com.
As a 211-year-old American company, one of our favorite holidays of the year is certainly Labor Day. Created to celebrate all of the hard work our labor force has done for this country, Labor Day is rightfully a time to kick back, relax and, well, not labor at all.
So in honor of backyard barbeques, the coldest of beverages and a game of horseshoes or two, here are our favorite stationery picks that remind us of less work and more play.
Get in a morning match or two with friends before temperatures begin to soar. Winner gets the first mimosa…
Donovan Beeson loves a good ka-thunk: that sound one hears as the mail drops into the postbox. As the co-founder of the Letter Writers Alliance — an organization dedicated to, among other things, providing letter writing tools as well as pen pals — she hears that sound quite often. Here, Beeson talks to us about “goodie boxes,” her motley crew of pen pals and her position on supermarket stamps.
When did your interest in the epistolary world begin?
I’ve always loved sending and receiving mail. I can remember my maternal grandmother sending what she called “goodie boxes” to our house at every holiday. They were simple collections of candy and small toys, but everything was magical because it was wrapped up special and came in a box. Now, I’m the one who sends the boxes of goodies and I like it just as much being the sender as being the receiver.
How did the LWA come to be?
My business partner Kathy started her stationery business 16 Sparrows in 2003. I came on to help with production when she started graduate school, and together we evolved the business into something less like a business and more like a lifestyle. In 2007, we started the Letter Writers Alliance because the most common statement we would receive was that people loved our stationery but “no one writes letters anymore.” We decided to create a network so that all of those letter lovers would be able to write to each other and no mailbox would ever go hungry again.
What do you enjoy most about your job?
The people — I have met so many different, interesting and thoroughly engaging human beings through letters. In my return pile right now is an active duty soldier, a 12-year-old equestrian, a retired engineer, a teacher returning to work soon and so many more. I get to see slices of life that I would know nothing about, direct from their sources. I love it.
There was a time when the honeymoon was a grand adventure that often involved steamer trunks, dressing for the dining car and plenty of newly acquired couples’ stationery to keep in touch with friends and family from afar.
We like to think the latter accouterment is still in favor, even though the honeymoon has become a less extravagant post-wedding affair for most newlyweds. Whether a couple indulges in a two-week African safari or a weekend getaway to the Vineyard, there is one piece of wedding stationery we still find quite charming: the at-home card.
Traditionally, a couple would send at-home cards before leaving on a honeymoon that would keep them away oftentimes for a month, sometimes longer. Even though honeymoons are shorter today, an at-home card is still a lovely way to make family and friends aware of your new address.
Included with the wedding invitation or marriage announcements, at-home cards are small enclosure cards that match the card stock, lettering style and ink color of your invitations. They alert people of the address at which you will be residing and the date after which you will be there (most couples use the date on which they return from their honeymoon). Many couples now include their phone numbers and email addresses on their at-home cards.
The wording for at-home cards sent with announcements is different from the wording for at-home cards sent with the invitations. At-home cards sent with announcements show your names together as “Mr. and Mrs.” Since you are already married when they are sent. When sent with invitations, your names are not used since you are not yet married and cannot use “Mr. and Mrs.”
While the principal purpose of at-home cards is to let people know your new address, when sent with announcements they can also let people know that you have chosen to continue to use your maiden name. Your name appears on the first line, followed your husband’s name on line two. The remainder of the card reads as it normally would. Since you could have presented yourself as “Mrs.” bud did not, it will be assumed that you are still using your maiden name.
At-home cards are not gift-request cards and should never be interpreted as such.
Instead, think of at-home cards like the change-of-address cards you might send when you move. They simply announce your new address and are a great convenience for anyone who wants to keep in touch with you — which will certainly give you a chance to use that new personalized stationery.
Have a question about correspondence etiquette? Email our Crane Concierge at firstname.lastname@example.org.
Next year, Stationery Trends magazine will celebrate its fifth anniversary, a statement to the perseverance of the people who cherish the art of handwritten correspondence. For the magazine’s founding editor, Sarah Schwartz, stationery and letters were a natural extension of a feisty, book-fueled imagination. Here, the former summer camp letter writer extraordinaire talks about pen pals, lunch box notes and why we should think of Abraham Lincoln the next time we’re angry with someone.
When did your interest in the epistolary world begin?
To me, writing letters and corresponding is a natural extension to the world of reading. From the time I learned to read at age four, I have loved entering and creating imaginary or past worlds. A great letter is just that, really — a little glimpse into another very personal world.
Being around for more than 200 years will build quite an archive. It’s an absolute delight to sift through old engraving dies, ledgers and, our favorite, advertisements. We had advertisements geared toward the “Business Man,” the “Presidents of Savings Banks” and, of course, brides. Ones highlighting the fact that our paper is made from cotton rags. Ones highlighting how great it is to use with a typewriter. And ones about what using Crane says about you (hint: really good things).
Below are some of our favorites…
1. For your paper trousseau: This ad from the 50′s spoke to the classic bride, suggesting the kinds of papers she should use for her wedding and beyond. “Assures correctness… confers distinction” is the tagline, assuring her that choosing Crane is both proper and special.
2. Wedding gifts by telephone: This print ad from 1924 plays to the aspirational woman and her desire to make the most proper impression. No well-bred girl would do such a thing, the ad suggests of acknowledging wedding gifts by telephone. She also wouldn’t type her wedding invitations, send a “dowdy letter of acceptance” for a party or write a letter on “the only paper you could find,” and instead lives by this ad’s tagline: “Style is a greater social asset than beauty.”
3. What does the letter say, Jean? The dialog in this ad — printed in The Ladies’ Home Journal in 1921 — is between two girlfriends or sisters, discussing a letter the one has just received. When asked what the letter said, the recipient’s response is that the letter says the writer has “good taste” and “a fine appreciation of what is correct.” Of course, the punchline is that the recipient is referring to what the paper (Crane, of course) says about the sender, ending with this mantra: “Writing paper tells much more than many people think.”
4. Stationery should reflect station: We love the angle this 1926 ad takes when appealing to the “Business Man.” The copy sets the scene, a meeting between the Business Man and his lithographer. The latter suggests Crane, suggesting that one’s stationery should reflect one’s station in life. The former balks at paying more for his letterhead. The lithographer’s pitch: A company should take its paper “out of the classification of office expense and put it in the advertising and selling budget.”
5. To the Presidents of Savings Banks: This ad from 1936 is one of our favorites because of how well it represents a time very much in the past — a time when relationship between banker and bank account customer was more than just the Customer Service contact on a website. The ad suggests using Crane to send letters of welcome to “new depositors” as well as to keep in touch with old customers, as “no other paper lends so much dignity and distinction to correspondence.”
Care to see more of our vintage advertisements? They’re all available to peruse on our Pinterest board!