Post Script: Designer John Segal

His sketching table in the New York City Crane office wasn’t even warm before our new head designer, John Segal, was tasked with bringing four new collections for our boxed line to life. Flights of Fancy features two-pass engraved motifs inspired by all things that reach for the stars; Explorers, engraved in gold on ecru stock, pays homage to the 450th birthday of Galileo; the engraved and embossed Vintage Lace is presented in a palette of vibrant hues; and Tools of the Trade is letterpress printed on our coveted Lettra paper.

Here, the avid cyclist and 4 p.m. chocolate fiend talks to us about inspiration, the joy of being delighted and why he’s particularly excited about a recent delivery from China.

john segal

Describe the person who would love these collections.
The Crane customer, in my mind, is someone who loves to be delighted. It could be by an exquisitely engraved hummingbird or a lovely gold lined envelope.
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Stationery with a Story: Introducing Our Signet Collection

Our iconic Signet Collection is inspired by classic symbolism. While the words you provide will certainly inspire, one should never shy away from stationery with a story.

Pineapple: A symbol of hospitality, the pineapple was once considered quite the commodity. Had you been a member of the New England elite or a sailor home from duty, the exotic fruit was often displayed proudly at home. We like to think it still is — in the form of a thoughtful note to the gracious hostess or new neighbor.

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Wheat: A symbol of bounty and prosperity, a bushel of wheat is often referred to as ‘giving grain.’ While it is said that the giving of such grain was the impetus for the wedding cake, a message coupled with such a motif is certainly appropriate for any occasion. Frosting excluded, of course.

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Palm Branches: A symbol of victory, palm branches were often given to winners of prestigious games and military battles in Rome. Thus, such an image is the perfect accompaniment to a note of congratulations for a diploma or promotion well deserved.

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Gingko: A symbol of strength and longevity, the gingko tree has rightly earned such notoriety by its ability to often live for 1,000 years. Thus, a note to a friend in need of an encouraging word is surely the perfect pairing for this spirited motif.

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How to Write the Perfect Lunchbox Note

kids stationeryTucked between the turkey sandwich and the apple chips, we like to think that every child finds something sweet. (Besides the mini bag of Peanut M&Ms, of course.)

The lunchbox note has been a staple of cafeteria correspondence since PB met J. It has served as a pick-me-up, a reminder, a pep talk and a hug replacement. It makes a great day even better, and makes a bad day just a little more tolerable. It is, like any note, a small gesture to let someone know you’re thinking about him or her.

But writing a lunchbox note isn’t as easy as scribbling a few x’s and o’s. Like all handwritten sentiments, there is an art to perfectly crafted communication. Here are our tips on how to make sure yours isn’t tossed out with the empty juice box.

  • Keep it short and sweet. Lunchtime is about re-fueling, but it’s also about socializing with friends. Between conversations about homework and weekend adventures, your child has about 30 seconds for reading. Keep it to 1-3 sentences (this isn’t the time to reminisce or tell a story) and keep it light and loving (this also isn’t the time to remind him he needs to clean his room tonight).
  • Don’t use the good stuff. Now isn’t the time to utilize your engraved monogram stationery with lined envelopes. Not that a note to your child isn’t special, but there is a good chance that it will come home decorated in apple juice and peanut butter (if it comes home at all). Instead, invest in a box of notecards reserved only for your note to your child. This way, he’ll know it’s from you to him (and feel special because of it), and you won’t be upset about your monogram getting trampled in the hallway between classes.
  • The delight is in the details. “I love you” and “Have a great day” are certainly lovely sentiments, but chances are you tell them to your child on a daily basis. Every note should touch on specifics. Mention a funny line from a movie you both love, tell her how much you love her new red sneakers or suggest you both get frozen yogurt after school. Whatever it is, make sure it gets a smile.
  • Everything in moderation. Like an extra cookie, a lunchbox note is meant to be a surprise treat. They should be sporadic, inspiring smiles, not groans. Sure, including one on Valentine’s Day or on the day of a big test is lovely. But it’s those not-particularly-interesting-in-any-way-days that make an unexpected note quite a delight.

Need more correspondence advice? Email our Crane Concierge at concierge@crane.com.

Ask the Crane Concierge: Your Stationery Etiquette Questions Answered, part 2

crane-conciergeOur Crane Concierge spends her days offering etiquette advice of the epistolary variety to brides, businesses and everyday correspondents alike. We thought we’d share a handful of recent queries. If you have a question for our Concierge, email her at concierge@crane.com.

NICKNAMES

How do I include a nickname with my name on stationery? I am known by the nickname in my community, i.e. Susan Hindle (Su) George. Would this be acceptable? Or is there a better way?
If your correspondence will be mostly personal and not professional, I would suggest using your nickname (Su George), as this is the name your friends and family know you by. If, however, you will be using it for professional stationery as well, I would suggest using your given name and — for your personal notes — signing with your nickname.

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Enter Our “Love Is…” Valentine’s Day Pinterest Contest

Image Amour. Amor. Love. XOXO. No matter how you express it, there’s only one feeling that gets its own holiday.

With Valentine’s Day just around the corner, we thought we would celebrate the holiday with the most heart by showing some love to our enthusiasts (that would be you!). Inspired by all things red and amorous, we created a Pinterest board just in time for Valentine’s Day.

We’d like you to do the same, and one lucky Pinner will receive a box of their favorite stationery from our Catalog collection. Here’s how to enter:

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Less Work, More Play: Labor Day Stationery Favorites

As a 211-year-old American company, one of our favorite holidays of the year is certainly Labor Day. Created to celebrate all of the hard work our labor force has done for this country, Labor Day is rightfully a time to kick back, relax and, well, not labor at all.

So in honor of backyard barbeques, the coldest of beverages and a game of horseshoes or two, here are our favorite stationery picks that remind us of less work and more play.

Get in a morning match or two with friends before temperatures begin to soar. Winner gets the first mimosa…

gold engraved tennis racquet notesOr perhaps a sunrise ride, when all is still quiet and the air is crisp and dewy, is the perfect start to a day off…

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Post Script: Stationery Trends Founder Sarah Schwartz

Next year, Stationery Trends magazine will celebrate its fifth anniversary, a statement to the perseverance of the people who cherish the art of handwritten correspondence. For the magazine’s founding editor, Sarah Schwartz, stationery and letters were a natural extension of a feisty, book-fueled imagination. Here, the former summer camp letter writer extraordinaire talks about pen pals, lunch box notes and why we should think of Abraham Lincoln the next time we’re angry with someone.

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When did your interest in the epistolary world begin?
To me, writing letters and corresponding is a natural extension to the world of reading. From the time I learned to read at age four, I have loved entering and creating imaginary or past worlds. A great letter is just that, really — a little glimpse into another very personal world.

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Etiquette: Building Your Social Stationery Wardrobe

engraved monogram detailAs with the clothes you wear, the stationery you use makes a statement. When you create and assemble your “stationery wardrobe,” keep in mind the impression you hope to make. Your stationery should reflect both your personality and the type of correspondence you’re sending.

With that in mind, there are three questions you should ask yourself when creating your perfect stationery wardrobe. Let’s dive in, shall we?

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Gold Standard: Shiny New Selections From Our New 2012 Stationery Collection

As we excitedly perused our new 2012 stationerycollection, we noticed a trend that the Cleopatras and Usain Bolts in all of us would appreciate. All that glitters is gold, they say, so here are some of our favorite designs that’ll have you positively glowing.

gold engraved tennis racquet notes From the desk of Richie Tenenbaum, or so we like to think. Gold engraved racquets for letters home from summer camp & other heartfelt correspondence.

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