Personalized Profile: Stationery for the Very Very Fine House

To suggest to us that personalized stationery makes a lovely gift would be preaching to the choir. Be it for a hostess, a new baby or a new graduate, we have never met a recipient who did not express genuine glee upon opening our signature blue box (baby excluded, of course). However, when we heard that personalized stationery was the gift of choice for one New York City real estate broker to his clients, even the choir’s ears perked up.

Of course, such a gift makes perfect sense. What better way to celebrate the purchase of a new home than with its address printed on an envelope flap? Below, Kyle Haas shares some advice on how to pinpoint someone else’s personal style and the importance of leaving a lasting impression—one handwritten note at a time.

realtor-gifts

What do you love most about giving personalized stationery as a gift to your clients?
When a client purchases a new home, there is no more perfect gift than personalized stationery with their new return address on the envelope. The clients are always appreciative and I, from a business standpoint, know that they’ll think of me each time they use it. That’s so much better than sending a generic postcard or email to keep in touch.

How do you go about choosing a design that best fits your clients’ style?
One of the other great things about giving personalized stationery is that it’s, well, personalized. I can take cues from my clients’ décor or personalities to help me decide which fonts, colors and styles to choose. If I’m not sure of design choices, the Crane Concierge has been very helpful.

What is normally the reaction from clients to this gift?
My clients are always very appreciative. They all remark about how perfect the gift is and seem taken by the thoughtfulness. I really can think of no better way to leave a lasting impression after my clients close on their new home.

Should you care for more advice on how to give personalized stationery as a gift, please don’t hesitate to contact our Crane Concierge at concierge@crane.com.

Our New Personalized Stationery Album: A Sneak Peek

One can spot a Crane Enthusiast with ease. She delights in the details, be it a wax seal or a yellow string around a white pastry box. He can tell the difference between letterpress

Letterpress-Patisserie-Correspondence-Card and engraving

Engraved-Summer-Home-Salutations-NoteShe throws dinner parties and never arrives empty-handed when the invitation is reciprocated. He holds the elevator door open, and can always be counted on to bring the Champagne.

With our Enthusiasts’ personal style in mind, we wanted to create a new personalized stationery album that offered the perfect mix of traditional…

Engraved-Bordered-Noblesse-Correspondence-Cardand trend-inspired…

Letterpress-Mid-Century-Modern-Letter-SheetAfter all, be it an invitation

All-The-Trimmings-Invitationan announcement

Letterpress LittleLady-Monogram-Baby-Girl-Announcementor simply a note just because

Engraved Mid-Century-Modern-Correspondence-Cardevery occasion becomes cause for celebration when it is presented on our paper.

Introducing Crane Collection, a fresh take on classic Crane that, when sent, is opened carefully, admired and cherished.

We like to think Crane says all the right things with just the right tone. But most of all, we like to think Crane is yours. Truly.

View all our new designs in the Crane Collection lookbook.

Have a question about stationery style or etiquette? Email our Crane Concierge at concierge@crane.com.