The evolution of our engraved starfish holiday card…
The evolution of our engraved starfish holiday card…
Do a little good for the environment (Earth Day is April 22nd) and your karma by donating your old stationery somewhere special. We asked our friends on Facebook for suggestions on where to donate, here are their stellar ideas:
While a bottle of her favorite Champagne is never inappropriate, we like to think it’s not the only gift your Thanksgiving Day host will adore. Here are a few we like to think will get you the last slice of pumpkin pie. A la mode, of course.
For the Entertainer who loves…
When we decided to design our first digital holiday photo card collection last season, the idea was to offer options that kept to our high craftsmanship standards. Even though digitally printed, we wanted our Enthusiasts to feel confident that they were still sending Crane & Co. A pleasing-to-the-touch card stock and classic design accomplished that task quite nicely, we thought.
This year, we’re holding true to those standards while upping our design game, offering five new collections, each inspired by our classic aesthetic yet possessing its own distinct palette.
“As we sat down to design the 2013 Digital Holiday Collection,” recalls VP of Creative and Product Development Rachel V. Ivey, “we wanted to capture the many ways to express your personality, knowing that the photograph should really steal the show.”
With that said, our hope is that we’ve created designs that delight as well as compliment every picture worth gracing a photo card.
Red, green, gold and cranberry, along with a touch of the deep blues and greens of a Black Watch pattern, make this collection a classic holiday.
Need more holiday photo card suggestions or etiquette tips? Email our Crane Concierge at firstname.lastname@example.org.
To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.
New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.
“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”
We punched up the green on our Adirondack Chairs to liven up the greenery…
On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…
The Flamingos are a pop of pink that is very close to our Hibiscus stock…
For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…
Shells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.
Need help selecting your holiday cards? Email our Crane Concierge at email@example.com.
It is indeed the most wonderful time of the year. So when our design team finally unveils the new collection of personalized holiday cards, it feels like, well, Christmas.
We must say they’ve quite outdone themselves this year, keeping with a classic, traditional look and color palette that showcases our elegant design and craftsmanship so well.
“This year we dipped into our archives to celebrate our heritage,” said VP of Creative and Product Development Rachel V. Ivey. “It has been great to look back at traditional American Christmas of the past.”
Here’s how our 2012 Personalized Holiday Collection came to be…
Our design team achieved the classic, traditional look of our distinguished holiday cards by using a core palette of Hunter green, medium gold and red. A hint of shimmering platinum adds an additional metallic to the mix.
Home decor and botanicals have provided inspiration for many of our cards throughout the years. It reminds us of our own homes during the holidays. For example, the Holiday Door design — new for this year — was inspired by the home of an employee.
The wreath below is an example of taking vintage art and altering it for a whole new look. For 2012, we enlarged the design and printed in three-color letterpress with foil accents on our Lettra® paper.
Many of the designs this year were enhanced by using multi-level model dies. The use of these dies in the engraving process gives added dimension to the card. The Classic Wreath is an excellent example of how a model die can make a beautiful design look even more dramatic.
“Christmas is a great season for Crane to showcase all of our incredible processes,” said Ivey. “We love our classic designs for which consumers come back year after year.”
Though we are thoroughly enjoying the beach and afternoon treats of the frozen variety, we simply can’t wait for snowmen and partridges in pear trees. In the meantime, we’ll start preparing for your arrival.
Love & Letters,
Crane & Co.
It goes without saying, but the holidays and gifts are two of our favorite things here at Crane & Co. Luckily, the time to enjoy both will be here before we know it. In celebration of Christmas in July, and because getting an early start on one’s holiday shopping is always a good thing, here are our picks for everyone on your list.
Stocking Stuffers for the Staff
It is said that the best gift is an item one would never buy for his/herself. Personalized stationery is (all too) often one of those items. For the boss, a set of personalized note cards for her dedicated employees is certainly the perfect way to express genuine gratitude.
Without the help of many outstanding women, Crane & Co. wouldn’t be the esteemed company it is today. She hand-borders personalized notes and cards with meticulous care. She speaks with customers to make sure each and every order is exactly what they’d hoped for and more. They letterpress. They design. They crunch numbers.
In honor of Mother’s Day, we asked our female staffers to recall their favorite quotes from their own mothers, grandmothers & even great-grandmothers. What transpired were missives on everything from fellows and fashion to dreams and decorum.
Enjoy, and Happy Mother’s Day!
From Gayle: “In all my years, I never got a card or letter from my grandmother (Merle Bottoms) on behalf of herself and daddy Jim (my grandfather) that didn’t end with the phrase ‘We love you and are so proud of you.’
This has sustained me and many members of my family during times good and bad. A few years ago, after she died at the age of 97, I scanned an old letter and printed the phrase (on Crane paper, of course) and framed it for my siblings and cousins so we can be reminded of their love for us.”
Every year, after the gifts have been wrapped and the mulled wine poured, we’re tasked with making way for delightfully new items in our digital showroom. Which means taking a look into Crane & Co. past to curate a selection of stationery, cards and other notions for our Clearance Sale. To whet your shopping appetite, here are our favorite five items on sale at the moment. But you should certainly peruse the entire collection, as we’re sure you’ll find something you just can’t live without.