As a 200-year-old paper company that still calls the same New England town home after all these years, there are two things we here at Crane & Co. put at the top of our ‘important’ list: Writing (without it, we wouldn’t exist) and Americana (since 1801, remember?).
So we were quite excited to hear that a Seattle lawyer with a penchant for all things American was writing a book on businesses born and raised right here in the U.S.A., including little old us. It’s called Simply American: Putting Our Extended American Family Back to Work, and while a date hasn’t been set yet for publication, we decided to chat with the author, John Briggs, about everything from brooms and sneakers to the American Dream.
What inspired you to write this book?
Chronic unemployment in this country. We’ve had this alleged recovery, but we’re not getting people back to work. I started thinking about unemployment, and what struck me is we could create a lot of jobs in manufacturing. A simple errand started my thinking in this direction.