When we decided to design our first digital holiday photo card collection last season, the idea was to offer options that kept to our high craftsmanship standards. Even though digitally printed, we wanted our Enthusiasts to feel confident that they were still sending Crane & Co. A pleasing-to-the-touch card stock and classic design accomplished that task quite nicely, we thought.
This year, we’re holding true to those standards while upping our design game, offering five new collections, each inspired by our classic aesthetic yet possessing its own distinct palette.
“As we sat down to design the 2013 Digital Holiday Collection,” recalls VP of Creative and Product Development Rachel V. Ivey, “we wanted to capture the many ways to express your personality, knowing that the photograph should really steal the show.”
With that said, our hope is that we’ve created designs that delight as well as compliment every picture worth gracing a photo card.
Red, green, gold and cranberry, along with a touch of the deep blues and greens of a Black Watch pattern, make this collection a classic holiday.
Classic holiday imagery is combined with pinks and bright greens inspired by old time confectionary icons to give an added pop of color to traditional reds and greens.
The primary color is silver with accents of red and green throughout. The silver is reminiscent of the glistening snow and makes a great accent for that great winter photograph.
Inspired by rich jewel tones, Yule Jewel pulls together a collection of these vibrant gems — emeralds, rubies, sapphires and garnets — to create dazzling holiday designs.
We intended to capture the design elements in silver and gold to mimic the sparkle of a New Year’s Eve celebration. The designs in this grouping echo this glimmering color palette.
But wait, there’s more! Our entire digital photo card collection is available online and through your local retailer.
Need more holiday photo card suggestions or etiquette tips? Email our Crane Concierge at concierge@crane.com.
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It’s true that every letter one sends should be written earnestly and with importance. After all, while status updates tend to capture the commonalities of everyday life — a particularly delightful lunch, cheeky cat videos — a letter reports the thoughts, milestones and stories that have accumulated over time.
