From the Archives: Vintage Crane & Co. Advertisements

Being around for more than 200 years will build quite an archive. It’s an absolute delight to sift through old engraving dies, ledgers and, our favorite, advertisements. We had advertisements geared toward the “Business Man,” the “Presidents of Savings Banks” and, of course, brides. Ones highlighting the fact that our paper is made from cotton rags. Ones highlighting how great it is to use with a typewriter. And ones about what using Crane says about you (hint: really good things).

Below are some of our favorites…

1. For your paper trousseau: This ad from the 50’s spoke to the classic bride, suggesting the kinds of papers she should use for her wedding and beyond. “Assures correctness… confers distinction” is the tagline, assuring her that choosing Crane is both proper and special.

vintage wedding stationery advertisement
2. Wedding gifts by telephone: This print ad from 1924 plays to the aspirational woman and her desire to make the most proper impression. No well-bred girl would do such a thing, the ad suggests of acknowledging wedding gifts by telephone. She also wouldn’t type her wedding invitations, send a “dowdy letter of acceptance” for a party or write a letter on “the only paper you could find,” and instead lives by this ad’s tagline: “Style is a greater social asset than beauty.”


3. What does the letter say, Jean? The dialog in this ad — printed in The Ladies’ Home Journal in 1921 — is between two girlfriends or sisters, discussing a letter the one has just received. When asked what the letter said, the recipient’s response is that the letter says the writer has “good taste” and “a fine appreciation of what is correct.” Of course, the punchline is that the recipient is referring to what the paper (Crane, of course) says about the sender, ending with this mantra: “Writing paper tells much more than many people think.”


4. Stationery should reflect station: We love the angle this 1926 ad takes when appealing to the “Business Man.” The copy sets the scene, a meeting between the Business Man and his lithographer. The latter suggests Crane, suggesting that one’s stationery should reflect one’s station in life. The former balks at paying more for his letterhead. The lithographer’s pitch: A company should take its paper “out of the classification of office expense and put it in the advertising and selling budget.”

business stationery letterhead advertisement
5. To the Presidents of Savings Banks: This ad from 1936 is one of our favorites because of how well it represents a time very much in the past — a time when relationship between banker and bank account customer was more than just the Customer Service contact on a website. The ad suggests using Crane to send letters of welcome to “new depositors” as well as to keep in touch with old customers, as “no other paper lends so much dignity and distinction to correspondence.”

banking stationery advertisementCare to see more of our vintage advertisements? They’re all available to peruse on our Pinterest board!

Etiquette: How to Write a Post-Interview Email & Thank You Note

Navy Blue Thank You Note with Fashion LinerThey liked your resume enough to call you in for an interview: Congratulations! We’re sure you nailed it, but your work isn’t quite done yet. Now, it’s time to follow up.

The Follow-up Email

Follow-up email(s) should be sent the same day to your interviewer and anyone else who was involved in the process (we hope you took everyone’s business card while you were there), from the secretary who scheduled the interview and brought you a glass of water to prospective co-workers who may have popped in to ask a few questions.

  1. This email should be brief: One sentence thanking so-and-so for taking the time out of his/her day to meet with you. Include a detail or two that refreshes his/her memory about the conversation (chances are they had several applicants walk through the doors that day) — a shared alma mater or a shared affinity for U2, for example.  Continue reading

Etiquette: Professional Stationery

Stationery Wardrobe Essentials

Some say the clothes make the man. We like to say the stationery makes the man. And woman, of course.

There are many types of stationery that you might wish to include in your corporate stationery wardrobe. These items range from the basics, such as your corporate letterhead and business cards, to the more personal, such as correspondence cards and jotter cards.

Many professionals start with the basics and add other items as their business grows or as their needs increase. Below are our suggestions for building the perfect professional stationery wardrobe.
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