Business Essentials: A Primary on Business and Calling Cards

If you are incorporating a social media handle into the information on your business card, ensure that it is appropriate for your line of work. For example, a fashion designer may wan to include his/her Instagram handle, while an accountant would not. From our Business Essentials guide, a primary on business and calling cards.

business essentials-business-and-calling-cardsClick the image to enlarge.

For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Business Essentials: A Primary on Printing Processes and Paper

One should consider his or her paper as he or she would consider any wardrobe piece: with thoughtful attention to detail, quality and style. From our Business Essentials guide, a primary on printing processes and our 100% cotton stock.

business-essentials-processes-lores

Click image to enlarge.

For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Personalized Profile: A New York Lettra Love Story

We love receiving pictures of our customers’ personalized stationery—it’s the reason we created the Personalized Profile feature—and so it was a visual delight to open Steve Ono’s email recently. Steve works for family-owned print shop Japan Printing and Graphics in New York City, and, like many print shops, they love our Lettra paper.

If you’re not familiar with Lettra, it’s our signature letterpress stock. We like to say Lettra and letterpress printing go together like Fred and Ginger. It’s 100% cotton, and the soft-yet-sturdy, textured composition is positively divine to the touch. When the letterpress machine makes its impression, we’re pretty sure fireworks explode.

Below are a few of the lovely business card designs Steve shared with us as well as his thoughts on Lettra and the importance of one’s business card choice.

olivia-business-cardsPearl White Lettra letterpress printed in black ink.

“The delicate texture and feel of the Lettra stock is incredibly unique and unmistakable. People absolutely love the paper because it feels so soft and textured, almost as if it were textile. Secondly, the Lettra stock allows for deep indentations when the using letterpress printing. The softness of the paper allows the indentations from the letterpress to be considerably deeper than any other paper that we use. This amplifies the effect of letterpress printing and also adds a more visible dimension to the business cards. This paper is indispensable for the type of work that we do.”
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Etiquette: How to Use QR Codes on Your Stationery

letterpress bar mitzvah invitation with qr codeRecently at the 2012 National Stationery Show, we dedicated one of our storefront windows (prime real estate!) to QR Codes and how to incorporate them into social stationery. Wedding invitations, letterhead, business cards: Why yes, there is a way to include one and still keep that classic aesthetic & craftsmanship Crane & Co. is known for.

In case you’re curious how to do so, we’ve put together this handy QR Code Etiquette Guide. Technology never looked so luxurious.

Have more questions about stationery etiquette & style? Email our Crane Concierge at concierge@crane.com. 

Crane & Co. In Action: Best Of 2011

We love the fact that our invitations, stationery and business cards are completely customizable. From the monogram to the typeset to the ink color to the printing method, chances are, if you have a vision, we can put it on 100% cotton paper.

That said, we equally love when we see others use our paper in stunningly creative ways. So, without further ado, here are five of our favorite designs from 2011.

Happy Envelope Birthday Invitation

Best Birthday Party Invitation: Featured on Oh So Beautiful Paper, these invitations by The Happy Envelope were for a 4-year-old’s coun­try carnival-inspired birth­day party — mailed with a lollipop to sweeten the deal

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