We’re quite proud of the fact that we’re an American company making products in America. It’s what we were founded on and what we hope to continue to do for centuries to come.
It isn’t uncommon, then, to see lovely and plentiful displays of patriotism as one wanders through our factories. Below are just a handful of such displays we think you might enjoy perusing, especially as we go into Memorial Day Weekend. Go ahead, hum “You’re a Grand Old Flag” while you do…
1) Red, White & Blue With a View
In this edition of The Making Of, we take a look at yet another one of our new collections (my, our design team has been busy).
Patriot meets pen in a premier collection celebrating all things red, white and blue. We’re calling it — drum roll, please — Americana. And what better time to launch it than while we’re all dreaming of fireworks and BBQs?
First, there was Inspiration.
“This collection came together as I was going over the archives,” recalls VP of Creative & Product Development Rachel V. Ivey. “I noticed that Crane was present for every Presidency. With an election approaching, developing a collection that celebrates our country was a pleasure.”
Next, the team thought about Americana’s target customer, and came up with three types:
- The Classic American, who loves rich history.
- The Proud American, who isn’t afraid to wear her U.S.A. love on her sleeve.
- The Young American, who is learning how to become more involved in his country.
Finally, it was time to think design.