Vintage Glam: Crane’s Great Gatsby Inspired Ads

The Great Gatsby premiered this past weekend, and so in honor of all the glitz, glamour and oh-so fashionable wardrobes that came with it, we present our favorite vintage Crane & Co. ads from one of our favorite eras. We think Daisy and Jay would approve.

crane-vintage-ad-hanker-on-cranes-2We like to think this is the kind of note Daisy would have written to her cousin, Nick, enticing him to return to New York for an evening (or evenings) of Champagne and boisterous banter into the wee hours.
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Crane for Paperless Post: The Etiquette of Online Wedding Invitations

Paperless_Post_Computer_044_screen_5Crane & Co. has been advising enthusiasts of classic correspondence for more than a century. In our archives is proof of this: petite, elegantly covered books boasting topics such as “Visiting Cards for Men” and “Country House Stationery.”

We’ve continued such advice in the form of the Blue Book of Stationery and the Wedding Blue Book, revising as decades have come and gone to reflect the ever-changing times.

Some advice — the importance of thank you notes, the use of “honour of your presence” for a church wedding to name a couple — has proved timeless. Other advice, however — addressing wives who are also medical doctors, a brides’s monogram using a hyphenated last name — has been added, updated and, sometimes, scrapped altogether.

While we value tradition, we also embrace the kind of change that still feels correct and special. And so when online invitation purveyor Paperless Post approached us to partner on a collection of wedding stationery suites, we made sure that every design was a perfect blend of the online invitation company’s fresh, modern aesthetic and our timeless, classic elegance.

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Well Seasoned: Our Favorite Fall Stationery

There’s no doubt we’ve enjoyed our fair share of sunshine and frozen treats this summer. However, we can honestly say that we’re ready to welcome crisp weather and leather boots back into our lives. The first day of fall is tomorrow, and with a new season comes new stationery.

Take a look at what we’ll be writing on when we trade ice cream for apple cider…

personalized halloween invitation“In celebration of my favorite fall holiday with a little show of elegance” — Jeri, Online Product Manager
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The Making Of: Our Holiday Coastal Collection

engraved coastal adirondack chairs holiday greeting cardA White Christmas is a magical thing. Sleds, snowmen, bunny slopes. However, our friends who enjoy ocean breezes and tennis in December have a quite a magical thing going, too.

To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.

New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.

  • Colors

coastal holiday card color inspiration“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”

We punched up the green on our Adirondack Chairs to liven up the greenery…

engraved adirondack chairs holiday greeting card

On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…

engraved coastal doorway holiday greeting card

The Flamingos are a pop of pink that is very close to our Hibiscus stock

engraved coastal flamingos holiday greeting card

For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…

engraved coastal buoy holiday greeting card

  • Imagery & Inspiration

engraved coastal holiday cards imagery inspirationShells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.

Need help selecting your holiday cards? Email our Crane Concierge at concierge@crane.com.

Post Script: Stationery Trends Founder Sarah Schwartz

Next year, Stationery Trends magazine will celebrate its fifth anniversary, a statement to the perseverance of the people who cherish the art of handwritten correspondence. For the magazine’s founding editor, Sarah Schwartz, stationery and letters were a natural extension of a feisty, book-fueled imagination. Here, the former summer camp letter writer extraordinaire talks about pen pals, lunch box notes and why we should think of Abraham Lincoln the next time we’re angry with someone.

stationery trends founder sarah schwartz

When did your interest in the epistolary world begin?
To me, writing letters and corresponding is a natural extension to the world of reading. From the time I learned to read at age four, I have loved entering and creating imaginary or past worlds. A great letter is just that, really — a little glimpse into another very personal world.

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London Calling: Olympic Gold Medal Gifts

2012 summer olympics gifts

  1. Not only is this engraved note called “Amber Waves” — making it quite appropriate to correspond while celebrating Team U.S.A. — its blue envelope is lined in bronze. Together with a delicately engraved image of grain, we have to say this note is certainly worthy of a medal.
  2. When going for the gold — be it in running shoes or with pen in hand — one should always be inspired. We think this large leather journal in the Olympian’s favorite hue should do the trick.
  3. The name of this personalized note card from our Crane Style Now collection is “Pass the Bubbly”, which is exactly what our Olympians will want to do after earning gold (or just the chance to compete). The rings also remind us of the games’ iconic logo, which represents the world’s five continents. A trip that encompasses all of them would be quite nice — if only for the fabulous letters home.
  4. Ah, what pride and joy our Olympians must feel upon the playing of our National Anthem. The Star Spangled Banner (for which this card from our Americana Collection is named) surely sounds best when heard from atop a podium.
  5. The handsome glint of our Faber Castell pen reminds us of the stately silver medal. Around one’s neck or in one’s hand, one can’t help but feel a bit more accomplished for owning it.
  6. Even after watching our favorites dash across courts at Roland Garros and the All England Club, we still can’t wait to see Venus, Serena and Andy go for Olympic gold. From squash to swimming, best of luck to all of our Team U.S.A. athletes!Life’s richer with friends, so let’s stay in touch! Follow us on Facebook, Twitter & Pinterest.

The Making Of: Our New Americana Collection

In this edition of The Making Of, we take a look at yet another one of our new collections (my, our design team has been busy).

Patriot meets pen in a premier collection celebrating all things red, white and blue. We’re calling it — drum roll, pleaseAmericana. And what better time to launch it than while we’re all dreaming of fireworks and BBQs?

First, there was Inspiration.

americana stationery collection inspiration“This collection came together as I was going over the archives,” recalls VP of Creative & Product Development Rachel V. Ivey. “I noticed that Crane was present for every Presidency. With an election approaching, developing a collection that celebrates our country was a pleasure.”

Next, the team thought about Americana’s target customer, and came up with three types:

  • The Classic American, who loves rich history.
  • The Proud American, who isn’t afraid to wear her U.S.A. love on her sleeve.
  • The Young American, who is learning how to become more involved in his country.

Finally, it was time to think design.

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The Making Of: New Personalized Stationery Collection Crane Style Now

This post will be the first in a new series called ‘The Making Of,’ in which we show our enthusiasts just how a design or collection became so.

First up, our newest made-to-order collection, Crane Style Now.

personalized stationery collection crane style now

For a while, we’ve offered collections that cater to the enthusiast who is big on style and small on time. The idea being: a few choices — ink color, motif, font — instead of something completely customizable, which, while stunning and very personal, can be a daunting process.

While we wanted to keep the process simple, we also wanted a collection that spoke to today’s trends. And so, our VP of Creative & Product Development, Rachel V. Ivey, and her team began with step #1: The Inspiration Board.
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