The evolution of our engraved starfish holiday card…
The evolution of our engraved starfish holiday card…
We recently took a spin around the factory floor and came across one of our talented press artisans engraving custom cards for Cartier. Thoughtfully, he laid out all of the elements and layers that an engraved card boasting four ink colors goes through to obtain perfection. Which, we must say, this card certainly possesses.
First, the engraving plate is made.
The card is then run through the engraving press one time for each ink color.
Et voila, an exquisitely engraved bird for the most special correspondence.
With our Enthusiasts’ personal style in mind, we wanted to create a new personalized stationery album that offered the perfect mix of traditional…
After all, be it an invitation…
or simply a note just because…
every occasion becomes cause for celebration when it is presented on our paper.
Introducing Crane Collection, a fresh take on classic Crane that, when sent, is opened carefully, admired and cherished.
We like to think Crane says all the right things with just the right tone. But most of all, we like to think Crane is yours. Truly.
View all our new designs in the Crane Collection lookbook.
Have a question about stationery style or etiquette? Email our Crane Concierge at email@example.com.
When we decided to design our first digital holiday photo card collection last season, the idea was to offer options that kept to our high craftsmanship standards. Even though digitally printed, we wanted our Enthusiasts to feel confident that they were still sending Crane & Co. A pleasing-to-the-touch card stock and classic design accomplished that task quite nicely, we thought.
This year, we’re holding true to those standards while upping our design game, offering five new collections, each inspired by our classic aesthetic yet possessing its own distinct palette.
“As we sat down to design the 2013 Digital Holiday Collection,” recalls VP of Creative and Product Development Rachel V. Ivey, “we wanted to capture the many ways to express your personality, knowing that the photograph should really steal the show.”
With that said, our hope is that we’ve created designs that delight as well as compliment every picture worth gracing a photo card.
Red, green, gold and cranberry, along with a touch of the deep blues and greens of a Black Watch pattern, make this collection a classic holiday.
Need more holiday photo card suggestions or etiquette tips? Email our Crane Concierge at firstname.lastname@example.org.
To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.
New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.
“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”
We punched up the green on our Adirondack Chairs to liven up the greenery…
On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…
The Flamingos are a pop of pink that is very close to our Hibiscus stock…
For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…
Shells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.
Need help selecting your holiday cards? Email our Crane Concierge at email@example.com.
It is indeed the most wonderful time of the year. So when our design team finally unveils the new collection of personalized holiday cards, it feels like, well, Christmas.
We must say they’ve quite outdone themselves this year, keeping with a classic, traditional look and color palette that showcases our elegant design and craftsmanship so well.
“This year we dipped into our archives to celebrate our heritage,” said VP of Creative and Product Development Rachel V. Ivey. “It has been great to look back at traditional American Christmas of the past.”
Here’s how our 2012 Personalized Holiday Collection came to be…
Our design team achieved the classic, traditional look of our distinguished holiday cards by using a core palette of Hunter green, medium gold and red. A hint of shimmering platinum adds an additional metallic to the mix.
Home decor and botanicals have provided inspiration for many of our cards throughout the years. It reminds us of our own homes during the holidays. For example, the Holiday Door design — new for this year — was inspired by the home of an employee.
The wreath below is an example of taking vintage art and altering it for a whole new look. For 2012, we enlarged the design and printed in three-color letterpress with foil accents on our Lettra® paper.
Many of the designs this year were enhanced by using multi-level model dies. The use of these dies in the engraving process gives added dimension to the card. The Classic Wreath is an excellent example of how a model die can make a beautiful design look even more dramatic.
“Christmas is a great season for Crane to showcase all of our incredible processes,” said Ivey. “We love our classic designs for which consumers come back year after year.”
In this edition of “The Making Of” we take a look at our new Signature Collection and how it went from just an idea to an exquisitely crafted piece of stationery. Engraved and paired with envelope liners imported from India, this collection is one that should only find its way into the hands of the most appreciative stationery connoisseur.
The Signature Collection began as inspiration from a far away land. If you have traveled to the Far East, it was our creative team’s hope that the designs would take you back. If you haven’t been, the rich culture they have re-created via correspondence will certainly inspire you to make the trip.
First, the team curated a color palette. Red and gold, the iconic colors of Asia, serve as the core hues while shades of aqua were pulled from nature and Asian artwork.
In this edition of The Making Of, we take a look at yet another one of our new collections (my, our design team has been busy).
Patriot meets pen in a premier collection celebrating all things red, white and blue. We’re calling it — drum roll, please — Americana. And what better time to launch it than while we’re all dreaming of fireworks and BBQs?
First, there was Inspiration.
“This collection came together as I was going over the archives,” recalls VP of Creative & Product Development Rachel V. Ivey. “I noticed that Crane was present for every Presidency. With an election approaching, developing a collection that celebrates our country was a pleasure.”
Next, the team thought about Americana’s target customer, and came up with three types:
Finally, it was time to think design.
This post will be the first in a new series called ‘The Making Of,’ in which we show our enthusiasts just how a design or collection became so.
First up, our newest made-to-order collection, Crane Style Now.
For a while, we’ve offered collections that cater to the enthusiast who is big on style and small on time. The idea being: a few choices — ink color, motif, font — instead of something completely customizable, which, while stunning and very personal, can be a daunting process.
While we wanted to keep the process simple, we also wanted a collection that spoke to today’s trends. And so, our VP of Creative & Product Development, Rachel V. Ivey, and her team began with step #1: The Inspiration Board.