If you are incorporating a social media handle into the information on your business card, ensure that it is appropriate for your line of work. For example, a fashion designer may wan to include his/her Instagram handle, while an accountant would not. From our Business Essentials guide, a primary on business and calling cards.
One should consider his or her paper as he or she would consider any wardrobe piece: with thoughtful attention to detail, quality and style. From our Business Essentials guide, a primary on printing processes and our 100% cotton stock.
For the new graduate, building a stationery wardrobe and learning how to use which types of correspondence when can be quite overwhelming, but, when mastered, quite rewarding. We often get emails asking which types of stationery a new graduate should have in his/her possession. In order of importance, we suggest the following three:
The correspondence card is a flat card that can be used for post-interview thank you notes. We recommend an ecru or white paper color with one’s full name printed at the top. Contact information such as email address and/or phone number can also be included. Your font and ink color should reflect your personal style, however keep in mind that this stationery will often be sent in a professional context. As a new graduate, letterpress or thermograph printing is preferable, as engraving may come across as too extravagant. (Treat yourself to the latter the day you receive a notable promotion.)
Meet Laura Brown, author of the newly published book, How to Write Anything, which is a guide to exactly that. From composing everything from a research paper to a recipe, it’s a necessary addition to any proper writing desk. Here, the well-seasoned writing instructor of more than 25 years talks to us about pen pal-ing with Shakespeare, fountain pens and a truly memorable A-.
When did your interest in writing begin? It started when I was small. I wrote little stories when I was a child, and then when I started having to write at school, I found I really enjoyed it. I was lucky to have some truly inspirational teachers who encouraged me, partly by giving wonderful assignments where we could stretch our wings as writers. I’ve always felt a kind of flow with writing, being in the zone, and that’s very pleasant.
We often get asked the differences between the various printing processes we use to craft our stationery, especially between engraving and thermography. Of course, the best way to tell the difference is to pay a visit to your local stationer so you can feel the difference. However, below we’ve outlined all of the different processes and what makes them unique.
Engraving is the finest, most distinct form of three-dimensional “raised printing.” No other paper manufacturer offers our engraving quality, craftsmanship and level of service.
As a highly skilled craft dating back to the 16th century, engraving conveys an unspoken message of distinction and timelessness. It has a warmth and elegance all its own. Running your fingers over a piece of engraved stationery reveals the textures unique to engraving — finely detailed, raised letters with slight indentations on the reverse side of the paper. There is no substitute for true engraving.
A Crane wedding invitation and calligraphy go together like Bogart and Bacall. Beautiful. Classic. Timeless. For a newly engaged couple, though, calligraphy is something they haven’t thought much about, let alone know how to make an educated decision about. Luckily, our guest post today comes from Laura Di Piazza, a professional calligrapher who creates beautiful flourishes for everything from weddings to workshops.
Perhaps one of the first comments many clients have made after contacting me is how difficult it was for them to research for calligraphers. Calligraphy work is low tech, in that we mainly work with paper, inks/paints and pens. So perhaps some of us do not have a strong online presence. However, I believe the main reason that it takes clients a bit of effort to find a calligrapher that suits their aesthetic preferences, timeframe and budget is simply because there are so few professional calligraphers out there.
Meet Avalon Stationery and Gifts co-owner Sue Littleton, who opened her Houston shop with her daughter more than 25 years ago. Here, one of our favorite and longtime Crane & Co. retailers talks about owning a small business, her customers and the power of a particular postcard.
When did your interest in the epistolary world begin? When my daughter, Charlene, was small, her playtime adventures always centered around selling things. After graduating from Baylor University, a family friend asked Charlene what career path she would like to take. We had been fantasizing about having a store together and even called on several locations. Twenty-six years ago, we could not ever have imagined that we would get to work together and love the small business challenges, but our devotion has rewarded us beyond any goal we could have ever set for ourselves.
Do a little good for the environment (Earth Day is April 22nd) and your karma by donating your old stationery somewhere special. We asked our friends on Facebook for suggestions on where to donate, here are their stellar ideas:
Our Crane Concierge receives quite a number of queries from correspondents about what type style they should use for their personalized stationery, wedding invitations, etc. And while there are certainly guidelines for pairing the proper type style to the occasion, one’s personality should also help dictate how text will appear on paper.
Below is a sampling of type styles and the type (no pun intended) of person who may fancy such a style. For those of you who would like to use a similar style on our paper, we have also provided the codes for the lettering that best matches each one.