Personalized Profile: Stationery for the Very Very Fine House

To suggest to us that personalized stationery makes a lovely gift would be preaching to the choir. Be it for a hostess, a new baby or a new graduate, we have never met a recipient who did not express genuine glee upon opening our signature blue box (baby excluded, of course). However, when we heard that personalized stationery was the gift of choice for one New York City real estate broker to his clients, even the choir’s ears perked up.

Of course, such a gift makes perfect sense. What better way to celebrate the purchase of a new home than with its address printed on an envelope flap? Below, Kyle Haas shares some advice on how to pinpoint someone else’s personal style and the importance of leaving a lasting impression—one handwritten note at a time.

realtor-gifts

What do you love most about giving personalized stationery as a gift to your clients?
When a client purchases a new home, there is no more perfect gift than personalized stationery with their new return address on the envelope. The clients are always appreciative and I, from a business standpoint, know that they’ll think of me each time they use it. That’s so much better than sending a generic postcard or email to keep in touch.

How do you go about choosing a design that best fits your clients’ style?
One of the other great things about giving personalized stationery is that it’s, well, personalized. I can take cues from my clients’ décor or personalities to help me decide which fonts, colors and styles to choose. If I’m not sure of design choices, the Crane Concierge has been very helpful.

What is normally the reaction from clients to this gift?
My clients are always very appreciative. They all remark about how perfect the gift is and seem taken by the thoughtfulness. I really can think of no better way to leave a lasting impression after my clients close on their new home.

Should you care for more advice on how to give personalized stationery as a gift, please don’t hesitate to contact our Crane Concierge at concierge@crane.com.

Business Essentials: A Primary on Invitations and Announcements

We receive many queries from businesses concerning wording, be it for a gala or a move to a new office. From our Business Essentials guide, a primary on invitations and announcements.

business essentials-invitations-and-announcements

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For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Business Essentials: A Primary on Correspondence, Monarch and Jotter Cards

Whatever your job title may be, you will almost certainly find yourself at some point needing to pen a handwritten note. From our Business Essentials guide, a primary on the differences between correspondence cards, monarch cards and jotter cards—and when to use which.

business essentials-correspondence-cards

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For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Business Essentials: A Primary on Letterhead

While the executive sheet is the basic stationery used by most businesses, the monarch sheet is slightly smaller and therefore more personal. From our Business Essentials guide, a primary on letterhead.

business essentials-letterhead

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For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Business Essentials: A Primary on Business and Calling Cards

If you are incorporating a social media handle into the information on your business card, ensure that it is appropriate for your line of work. For example, a fashion designer may wan to include his/her Instagram handle, while an accountant would not. From our Business Essentials guide, a primary on business and calling cards.

business essentials-business-and-calling-cardsClick the image to enlarge.

For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Business Essentials: A Primary on Printing Processes and Paper

One should consider his or her paper as he or she would consider any wardrobe piece: with thoughtful attention to detail, quality and style. From our Business Essentials guide, a primary on printing processes and our 100% cotton stock.

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For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

Stationery Wardrobe Tips for the New Graduate

For the new graduate, building a stationery wardrobe and learning how to use which types of correspondence when can be quite overwhelming, but, when mastered, quite rewarding. We often get emails asking which types of stationery a new graduate should have in his/her possession. In order of importance, we suggest the following three:

The correspondence card is a flat card that can be used for post-interview thank you notes. We recommend an ecru or white paper color with one’s full name printed at the top. Contact information such as email address and/or phone number can also be included. Your font and ink color should reflect your personal style, however keep in mind that this stationery will often be sent in a professional context. As a new graduate, letterpress or thermograph printing is preferable, as engraving may come across as too extravagant. (Treat yourself to the latter the day you receive a notable promotion.)

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From the Archives: Vintage Crane & Co. Advertisements

Being around for more than 200 years will build quite an archive. It’s an absolute delight to sift through old engraving dies, ledgers and, our favorite, advertisements. We had advertisements geared toward the “Business Man,” the “Presidents of Savings Banks” and, of course, brides. Ones highlighting the fact that our paper is made from cotton rags. Ones highlighting how great it is to use with a typewriter. And ones about what using Crane says about you (hint: really good things).

Below are some of our favorites…

1. For your paper trousseau: This ad from the 50’s spoke to the classic bride, suggesting the kinds of papers she should use for her wedding and beyond. “Assures correctness… confers distinction” is the tagline, assuring her that choosing Crane is both proper and special.

vintage wedding stationery advertisement
2. Wedding gifts by telephone: This print ad from 1924 plays to the aspirational woman and her desire to make the most proper impression. No well-bred girl would do such a thing, the ad suggests of acknowledging wedding gifts by telephone. She also wouldn’t type her wedding invitations, send a “dowdy letter of acceptance” for a party or write a letter on “the only paper you could find,” and instead lives by this ad’s tagline: “Style is a greater social asset than beauty.”


3. What does the letter say, Jean? The dialog in this ad — printed in The Ladies’ Home Journal in 1921 — is between two girlfriends or sisters, discussing a letter the one has just received. When asked what the letter said, the recipient’s response is that the letter says the writer has “good taste” and “a fine appreciation of what is correct.” Of course, the punchline is that the recipient is referring to what the paper (Crane, of course) says about the sender, ending with this mantra: “Writing paper tells much more than many people think.”


4. Stationery should reflect station: We love the angle this 1926 ad takes when appealing to the “Business Man.” The copy sets the scene, a meeting between the Business Man and his lithographer. The latter suggests Crane, suggesting that one’s stationery should reflect one’s station in life. The former balks at paying more for his letterhead. The lithographer’s pitch: A company should take its paper “out of the classification of office expense and put it in the advertising and selling budget.”

business stationery letterhead advertisement
5. To the Presidents of Savings Banks: This ad from 1936 is one of our favorites because of how well it represents a time very much in the past — a time when relationship between banker and bank account customer was more than just the Customer Service contact on a website. The ad suggests using Crane to send letters of welcome to “new depositors” as well as to keep in touch with old customers, as “no other paper lends so much dignity and distinction to correspondence.”

banking stationery advertisementCare to see more of our vintage advertisements? They’re all available to peruse on our Pinterest board!

Christmas in July: Gift Ideas for (Almost) Everyone on Your List

Dear Christmas,

Though we are thoroughly enjoying the beach and afternoon treats of the frozen variety, we simply can’t wait for snowmen and partridges in pear trees. In the meantime, we’ll start preparing for your arrival.

Love & Letters,

Crane & Co.

It goes without saying, but the holidays and gifts are two of our favorite things here at Crane & Co. Luckily, the time to enjoy both will be here before we know it. In celebration of Christmas in July, and because getting an early start on one’s holiday shopping is always a good thing, here are our picks for everyone on your list.

Stocking Stuffers for the Staff
It is said that the best gift is an item one would never buy for his/herself. Personalized stationery is (all too) often one of those items. For the boss, a set of personalized note cards for her dedicated employees is certainly the perfect way to express genuine gratitude.

personalized correspondence cards

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