Over the years we’ve received a mailbox’s (the big USPS blue variety, that is) worth of emails asking us for advice on how one goes about designing personalized stationery for someone else. After all, it is a gift that is so, well, personal. When we came across stationery enthusiast Lauren’s design for her parents, we knew she would have some words of wisdom on the subject.
What was the inspiration behind this design?
My dad works for the New York Racing Association and my mom is a horse lover through and through. They spend the summer in Saratoga, NY and are out almost every night of the week at someone’s home for cocktails or dinner. I thought these flat cards would be perfect for sending thank you notes to their hosts.
Nothing says classic to me like gold engraved stationery. I loved the idea of a simple equestrian motif, and given their involvement in racing, this horse was a perfect choice. I used my parents’ informal names and chose a striped envelope liner to add a little playfulness to the design.
Whatever your job title may be, you will almost certainly find yourself at some point needing to pen a handwritten note. From our Business Essentials guide, a primary on the differences between correspondence cards, monarch cards and jotter cards—and when to use which.
Click the image to enlarge.
For more guidance on your business stationery wardrobe, please read our Business Essentials guide.
Some say the clothes make the man. We like to say stationery makes the man. And woman, of course. There are many types of stationery you can include in your stationery wardrobe, but below are the three pieces we consider the essentials.
The correspondence card is a flat card that can be used for everything from notes of thanks to follow-ups after networking. We recommend an ecru or white paper color with one’s full name or monogram printed at the top. Contact information such as email address and/or phone number can also be included.
Your font and ink color should reflect your personal style, however keep in mind that these design elements should be versatile enough for personal and professional correspondence alike.
This week we launched the newest addition to our personalized stationery family, Crane Collection II. It’s an album we’re especially proud of, as it features the exquisite details and impeccable craftsmanship for which Crane has always been known. New motifs and monograms, new patterned envelope liners, a new men’s stationery collection and an expanded selection of business papers are just some of the highlights.
The creative genius behind Crane Collection II is in-house designer Gabby Doane, who pored over our archives for inspiration, perfectly blending classic and new. Below, she explains her design process, her high fashion inspiration and the one piece everyone should have in their stationery wardrobe.
Describe the customer for this album.
Someone who truly appreciates the art of classic correspondence and values the fine beauty of hand-crafted stationery and the exquisite details that are inherent in Crane products.
Where did you draw inspiration from for this album?
Our objective with this album was to re-instate the true essence and feel of Crane Stationery with fine details and exquisite hand-crafted features that its products are known for. Continue reading
Father’s Day is right around the corner (June 16th, to be exact), and what better gift for the most confident, classic man you know than the most confident, classic stationery everyone knows? Below are a handful of our favorite selections — almost as dashing as he is.
Business not as usual courtesy of an ecruwhite card handsomely framed in black. An understated type suits the humble overachiever.
Moms come in all shapes and sizes. So do their personalities. We’ve identified some of our favorite moms — past and present — and matched them with the Crane stationery we thought one might find in their writing desk. Be it traditional, classic, elegant or sophisticated (or perhaps all of the above), we like to think we have correspondence that fits every mom’s distinct style.
For the lady who likens herself to…
She bakes. She knows how to fold a fitted sheet. She always has a tissue handy. For the Mom who fancies tradition and treats, a classic motif a-la our hydrangea is certain to make her swoon.
She makes hostessing look effortless. Her social calendar is always full. You routinely raid her closet. For the Mom who fancies the classics and Capri, an elegant flourish is sets just the right tone.
She’s as at ease in diamonds as she is in riding pants. However her children are her favorite accessory. For the Mom who fancies the finer things as well as the little things, a gold monogram fit for a princess.
She is effortlessly stunning. Though making time for her family is always her most beautiful quality. For the Mom who fancies sophisticated style and summers on the Siene, a monogram with oversized flourish in a hue most magnificent will earn a kiss.
Need more Mother’s Day gift ideas? Email our Crane Concierge at email@example.com.
Our Crane Concierge receives quite a number of queries from correspondents about what type style they should use for their personalized stationery, wedding invitations, etc. And while there are certainly guidelines for pairing the proper type style to the occasion, one’s personality should also help dictate how text will appear on paper.
Below is a sampling of type styles and the type (no pun intended) of person who may fancy such a style. For those of you who would like to use a similar style on our paper, we have also provided the codes for the lettering that best matches each one.
Didot: LET511; Sheila: LET718; Futura: LET608; Edwardian: LET708; Charter Roman: LET511; Trade Gothic: LET618; Chevalier: LET507; Bickham: LET704; Baskerville: LET516
Have a question about stationery etiquette or style? Email our Crane Concierge at firstname.lastname@example.org.
One can spot a Crane Enthusiast with ease. She delights in the details, be it a wax seal or a yellow string around a white pastry box. He can tell the difference between letterpress…
She throws dinner parties and never arrives empty-handed when the invitation is reciprocated. He holds the elevator door open, and can always be counted on to bring the Champagne.
With our Enthusiasts’ personal style in mind, we wanted to create a new personalized stationery album that offered the perfect mix of traditional…
After all, be it an invitation…
or simply a note just because…
every occasion becomes cause for celebration when it is presented on our paper.
Introducing Crane Collection, a fresh take on classic Crane that, when sent, is opened carefully, admired and cherished.
We like to think Crane says all the right things with just the right tone. But most of all, we like to think Crane is yours. Truly.
View all our new designs in the Crane Collection lookbook.
Have a question about stationery style or etiquette? Email our Crane Concierge at email@example.com.