Personalized Profile: Stationery for the Very Very Fine House

To suggest to us that personalized stationery makes a lovely gift would be preaching to the choir. Be it for a hostess, a new baby or a new graduate, we have never met a recipient who did not express genuine glee upon opening our signature blue box (baby excluded, of course). However, when we heard that personalized stationery was the gift of choice for one New York City real estate broker to his clients, even the choir’s ears perked up.

Of course, such a gift makes perfect sense. What better way to celebrate the purchase of a new home than with its address printed on an envelope flap? Below, Kyle Haas shares some advice on how to pinpoint someone else’s personal style and the importance of leaving a lasting impression—one handwritten note at a time.

realtor-gifts

What do you love most about giving personalized stationery as a gift to your clients?
When a client purchases a new home, there is no more perfect gift than personalized stationery with their new return address on the envelope. The clients are always appreciative and I, from a business standpoint, know that they’ll think of me each time they use it. That’s so much better than sending a generic postcard or email to keep in touch.

How do you go about choosing a design that best fits your clients’ style?
One of the other great things about giving personalized stationery is that it’s, well, personalized. I can take cues from my clients’ décor or personalities to help me decide which fonts, colors and styles to choose. If I’m not sure of design choices, the Crane Concierge has been very helpful.

What is normally the reaction from clients to this gift?
My clients are always very appreciative. They all remark about how perfect the gift is and seem taken by the thoughtfulness. I really can think of no better way to leave a lasting impression after my clients close on their new home.

Should you care for more advice on how to give personalized stationery as a gift, please don’t hesitate to contact our Crane Concierge at concierge@crane.com.

Summer Gift Idea: House Stationery

Now that summer is officially here, invitations from friends to various cozy retreats are beginning to arrive and thus we are reminded of the loveliness of house stationery as a host/hostess gift.

house-stationery-fox-hollow
Commonly placed in a country or beach home, house stationery may be used by any resident of the house or by any guest during their stay. It typically features the name of the house or the address but can also be designed to fit the mood of the location. A graphic of a lake, a palm tree or mountains are all nice ways to convey the feeling and spirit of the place.

house-stationery-holloway-lake

House stationery, of course, is different from family stationery. The latter features the family surname and/or the given names of all the family members, and thus is not appropriate for guests.

house-stationery-kennedy-cove

Should you like more suggestions or advice on house stationery, please contact our Crane Concierge at concierge@crane.com.

Personalized Profile: A Mother of the Groom Takes Note

fresh-ink-personalized-stationeryThese exquisite gold engraved cards and notes were created for a recent client by Fresh Ink, located in Jackson, Mississippi. The client, a “mother of the groom,” wanted distinguished stationery for correspondence regarding parties, notes of appreciation and general letter writing during such a special family time.

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After admiring the sea glass note for many months, she settled on gold engraving and a fleur de lis motif.

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An elegant ivory correspondence card with a unique monogram, engraved in gold also, gave her a different option in her wardrobe.

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Personalized Profile: A Savvy Scribe Shows Her Stripes

Personalized stationery should always reflect the personality of the sender—or, in the case of one savvy scribe, her stripes. For etiquette expert Lisa Grotts’ personalized stationery, her monogram was nestled into a vibrantly red zebra on a crisp, white correspondence card and paired with a matching red envelope lining. Linda Burns of Burns and Associates Fine Printing in San Francisco helped turn her vision into a reality. Below, they talk about why stationery is like shoes and why people seem to be returning to paper and pen.

zebra-monogram

The Customer: Lisa

Tell me about your design and how did you reach your decision to go with it?
My company logo used to have an icon of the Golden Gate Bridge, as in “bridging” the gap of communities etc. The zebra icon has the same effect for me: It shows the many lines of communication and cleverly done. I used to have it in navy blue but switched over to lucky red in 2015. I also have them as calling cards.

Did you know what you wanted going into your first appointment and did that change at all?
Decisive is my middle name. I told Linda Burns ahead of time to pull out the stops on the zebra cards as well as the color, but I’m a softie when it comes to stationery (I have more styles than jeans), so I generally end up buying double or sometimes triple the amount as I like choice. Some people require formal thank you notes, others do not—that’s when the zebra comes in handy.

For you, what is the value of personalized stationery?
As a certified etiquette expert, I teach the value of why one needs to have the perfect stationery wardrobe. I have written a piece on my Huffington Post blog on this subject, and business and social stationery components are part of most of my etiquette seminars. More is more when it comes to stationery, just like shoes and handbags—paper is the “It” accessory. Thank you for asking.

The Stationer: Linda

Tell me about working with Lisa and how you helped guide her through the design process.
I work often with Lisa and she loves stationery as I do. She is very clear and decisive and she’s wonderful to work with. I take what she likes and then mock it up into various uses—business cards, note cards, fold-overs, stationery, etc.

What are the questions you usually ask every customer who comes in wanting to order personalized stationery?
I always spend the time to make sure I know what a customer likes and how they intend to use their stationery before I offer suggestions. I show them examples and give them alternatives and options. Stationery decisions are visual ones, and it’s helpful to have a customer see the choices.


In today’s digital age, what is the importance of personalized stationery? 
Invitations set the tone for an event and personal notes, thank yous, remembrances—handwritten and personal—are important enough to be done on paper rather than digitally sent. I find that more and more people are returning to printed forms rather than digital when they want to distinguish it from the e-formats. I hear often, “I enjoy receiving something in the mail rather than on the screen—I like to hold it in my hand and have it around when I’m not online to refer to. I also like to write a personal note so it doesn’t look like a group message.”

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Personalized Profile: A Gift Horse Worth A Look

Over the years we’ve received a mailbox’s (the big USPS blue variety, that is) worth of emails asking us for advice on how one goes about designing personalized stationery for someone else. After all, it is a gift that is so, well, personal. When we came across stationery enthusiast Lauren’s design for her parents, we knew she would have some words of wisdom on the subject.

kris and chris kay cropped

What was the inspiration behind this design?
My dad works for the New York Racing Association and my mom is a horse lover through and through. They spend the summer in Saratoga, NY and are out almost every night of the week at someone’s home for cocktails or dinner. I thought these flat cards would be perfect for sending thank you notes to their hosts.

Nothing says classic to me like gold engraved stationery. I loved the idea of a simple equestrian motif, and given their involvement in racing, this horse was a perfect choice. I used my parents’ informal names and chose a striped envelope liner to add a little playfulness to the design.
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Business Essentials: A Primary on Correspondence, Monarch and Jotter Cards

Whatever your job title may be, you will almost certainly find yourself at some point needing to pen a handwritten note. From our Business Essentials guide, a primary on the differences between correspondence cards, monarch cards and jotter cards—and when to use which.

business essentials-correspondence-cards

Click the image to enlarge.

For more guidance on your business stationery wardrobe, please read our Business Essentials guide.

The Three Most Essential Stationery Wardrobe Pieces

Some say the clothes make the man. We like to say stationery makes the man. And woman, of course. There are many types of stationery you can include in your stationery wardrobe, but below are the three pieces we consider the essentials.

Correspondence Card
The correspondence card is a flat card that can be used for everything from notes of thanks to follow-ups after networking. We recommend an ecru or white paper color with one’s full name or monogram printed at the top. Contact information such as email address and/or phone number can also be included.

IMG_7924Your font and ink color should reflect your personal style, however keep in mind that these design elements should be versatile enough for personal and professional correspondence alike.
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Meet Gabby, Designer of the New Crane Collection II Album

This week we launched the newest addition to our personalized stationery family, Crane Collection II. It’s an album we’re especially proud of, as it features the exquisite details and impeccable craftsmanship for which Crane has always been known. New motifs and monograms, new patterned envelope liners, a new men’s stationery collection and an expanded selection of business papers are just some of the highlights.

The creative genius behind Crane Collection II is in-house designer Gabby Doane, who pored over our archives for inspiration, perfectly blending classic and new. Below, she explains her design process, her high fashion inspiration and the one piece everyone should have in their stationery wardrobe.

GabbyDescribe the customer for this album.
Someone who truly appreciates the art of classic correspondence and values the fine beauty of hand-crafted stationery and the exquisite details that are inherent in Crane products.

Where did you draw inspiration from for this album?
Our objective with this album was to re-instate the true essence and feel of Crane Stationery with fine details and exquisite hand-crafted features that its products are known for. Continue reading

Father’s Day Stationery: Our Top Six Selections

Father’s Day is right around the corner (June 16th, to be exact), and what better gift for the most confident, classic man you know than the most confident, classic stationery everyone knows? Below are a handful of our favorite selections — almost as dashing as he is.

ImageBusiness not as usual courtesy of an ecruwhite card handsomely framed in black. An understated type suits the humble overachiever.

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Mother’s Day Stationery Ideas for Every Personality

Moms come in all shapes and sizes. So do their personalities. We’ve identified some of our favorite moms — past and present — and matched them with the Crane stationery we thought one might find in their writing desk. Be it traditional, classic, elegant or sophisticated (or perhaps all of the above), we like to think we have correspondence that fits every mom’s distinct style.

For the lady who likens herself to…

June
She bakes. She knows how to fold a fitted sheet. She always has a tissue handy. For the Mom who fancies tradition and treats, a classic motif a-la our hydrangea is certain to make her swoon.

june cleaver engraved hydrangea note

Jackie
She makes hostessing look effortless. Her social calendar is always full. You routinely raid her closet. For the Mom who fancies the classics and Capri, an elegant flourish is sets just the right tone.

jackie-letterpress-card

Diana
She’s as at ease in diamonds as she is in riding pants. However her children are her favorite accessory. For the Mom who fancies the finer things as well as the little things, a gold monogram fit for a princess.

diana-gold-monogram

Angelina
She is effortlessly stunning. Though making time for her family is always her most beautiful quality. For the Mom who fancies sophisticated style and summers on the Siene, a monogram with oversized flourish in a hue most magnificent will earn a kiss.

angelina-red-flourish-monogram-note

Need more Mother’s Day gift ideas? Email our Crane Concierge at concierge@crane.com.