When we decided to design our first digital holiday photo card collection last season, the idea was to offer options that kept to our high craftsmanship standards. Even though digitally printed, we wanted our Enthusiasts to feel confident that they were still sending Crane & Co. A pleasing-to-the-touch card stock and classic design accomplished that task quite nicely, we thought.
This year, we’re holding true to those standards while upping our design game, offering five new collections, each inspired by our classic aesthetic yet possessing its own distinct palette.
“As we sat down to design the 2013 Digital Holiday Collection,” recalls VP of Creative and Product Development Rachel V. Ivey, “we wanted to capture the many ways to express your personality, knowing that the photograph should really steal the show.”
With that said, our hope is that we’ve created designs that delight as well as compliment every picture worth gracing a photo card.
- Tartan Tidings
Red, green, gold and cranberry, along with a touch of the deep blues and greens of a Black Watch pattern, make this collection a classic holiday.
- Vintage Cheer
- Silver Linings
- Yule Jewel
- New Year’s
Need more holiday photo card suggestions or etiquette tips? Email our Crane Concierge at firstname.lastname@example.org.
To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.
New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.
“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”
We punched up the green on our Adirondack Chairs to liven up the greenery…
On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…
The Flamingos are a pop of pink that is very close to our Hibiscus stock…
For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…
- Imagery & Inspiration
Shells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.
Need help selecting your holiday cards? Email our Crane Concierge at email@example.com.
As a 211-year-old American company, one of our favorite holidays of the year is certainly Labor Day. Created to celebrate all of the hard work our labor force has done for this country, Labor Day is rightfully a time to kick back, relax and, well, not labor at all.
So in honor of backyard barbeques, the coldest of beverages and a game of horseshoes or two, here are our favorite stationery picks that remind us of less work and more play.
Get in a morning match or two with friends before temperatures begin to soar. Winner gets the first mimosa…
Grandparents Day is just around the corner (September 9th, to be exact), so in honor of Grammy, Pop-pop, Nana, Grampy and Mee-maw, here are our favorite gifts for the people who always seem to have an abundance of affection and baked goods ready when you arrive.
- For the Senior Socialite
Bridge night. Cocktails at the Elk’s Lodge. Your birthday. For the grandparents with the oh so active social calendar, a personalized 2013 agenda is a perfect gift. Pencil in dinner reservations at their favorite restaurant — which you made ahead of time, of course — for an extra hug.
The grandchildren are always welcome — when Grammy and Pop-pop aren’t attending a social at the club or squeezing in 18 before Sunday brunch. They’re always in the market for a few good friends, and so calling cards would be a wonderfully welcome gift.
It is indeed the most wonderful time of the year. So when our design team finally unveils the new collection of personalized holiday cards, it feels like, well, Christmas.
We must say they’ve quite outdone themselves this year, keeping with a classic, traditional look and color palette that showcases our elegant design and craftsmanship so well.
“This year we dipped into our archives to celebrate our heritage,” said VP of Creative and Product Development Rachel V. Ivey. “It has been great to look back at traditional American Christmas of the past.”
Here’s how our 2012 Personalized Holiday Collection came to be…
Our design team achieved the classic, traditional look of our distinguished holiday cards by using a core palette of Hunter green, medium gold and red. A hint of shimmering platinum adds an additional metallic to the mix.
Home decor and botanicals have provided inspiration for many of our cards throughout the years. It reminds us of our own homes during the holidays. For example, the Holiday Door design — new for this year — was inspired by the home of an employee.
The wreath below is an example of taking vintage art and altering it for a whole new look. For 2012, we enlarged the design and printed in three-color letterpress with foil accents on our Lettra® paper.
Many of the designs this year were enhanced by using multi-level model dies. The use of these dies in the engraving process gives added dimension to the card. The Classic Wreath is an excellent example of how a model die can make a beautiful design look even more dramatic.
“Christmas is a great season for Crane to showcase all of our incredible processes,” said Ivey. “We love our classic designs for which consumers come back year after year.”
Though we are thoroughly enjoying the beach and afternoon treats of the frozen variety, we simply can’t wait for snowmen and partridges in pear trees. In the meantime, we’ll start preparing for your arrival.
Love & Letters,
Crane & Co.
It goes without saying, but the holidays and gifts are two of our favorite things here at Crane & Co. Luckily, the time to enjoy both will be here before we know it. In celebration of Christmas in July, and because getting an early start on one’s holiday shopping is always a good thing, here are our picks for everyone on your list.
Stocking Stuffers for the Staff
It is said that the best gift is an item one would never buy for his/herself. Personalized stationery is (all too) often one of those items. For the boss, a set of personalized note cards for her dedicated employees is certainly the perfect way to express genuine gratitude.
Because we like to think the perfect evening letter is always accompanied by the perfect libation — and because everyone should be privy to a signature cocktail — we present to you the Crane & Co.cktail, courtesy of our favorite purveyor of all things fancy, Mrs. Lilien. Enjoy!
2 oz Gin
Juice + zest of 1 lime
3 oz fresh grapefruit juice
2tbs agavae nectar
In a shaker half filled with ice add the gin, lime zest + juice, grapefruit juice + agavae nectar. SHAKE. Pour into prepared highball and top with a champagne float.
For more delectable recipes, pick up a copy of Mrs. Lilien’s new book, “Mrs. Lilien’s Cocktail Swatchbook.” Cheers!
I sent him a card and I drew a picture of a Wild Thing on it. I wrote, “Dear Jim: I loved your card.”
Then I got a letter back from his mother and she said, “Jim loved your card so much he ate it.” That to me was one of the highest compliments I’ve ever received. He didn’t care that it was an original Maurice Sendak drawing or anything. He saw it, he loved it, he ate it.”