In this edition of The Making Of, we take a look at yet another one of our new collections (my, our design team has been busy).
Patriot meets pen in a premier collection celebrating all things red, white and blue. We’re calling it — drum roll, please — Americana. And what better time to launch it than while we’re all dreaming of fireworks and BBQs?
First, there was Inspiration.
“This collection came together as I was going over the archives,” recalls VP of Creative & Product Development Rachel V. Ivey. “I noticed that Crane was present for every Presidency. With an election approaching, developing a collection that celebrates our country was a pleasure.”
Next, the team thought about Americana’s target customer, and came up with three types:
- The Classic American, who loves rich history.
- The Proud American, who isn’t afraid to wear her U.S.A. love on her sleeve.
- The Young American, who is learning how to become more involved in his country.
Finally, it was time to think design.
What he’s so good at: Fixing all things creaky & squeaky. Chip shots. The medium-well burger.
What he’s not so good at: Dropping present hints.
No worries. We’ve come up with a fine list of last-minute Father’s Day gifts.
- For the Host with the Most
Like the pocket square or the cherry on top, an envelope liner is the exquisite detail that ties one’s stationery set together. It is the first hint of the specialness that is to come. We thought it was about time, though, that the envelope liner was the chocolate ice cream.
But enough metaphors. Introducing a carefully curated collection of some of our favorite envelope liners in all of their full-sheet glory. Inspired by the idea that they would be used for everything from scrapbooking to gift wrapping to interior decorating, we selected five liners from the Crane & Co. archives that we thought offered something for every taste and style:
- Fiorenza in the Spring Time Liner
How does your Italian garden grow? With elegant blooms of blue and blush flecked with gold. Our vintage Rossi envelope liner paper may be made in Italy, but we’re sure you’ll find beautiful ways to make it all your own.
We’re quite proud of the fact that our paper is 100% cotton, especially when Earth Day rolls around each year. So, while you should feel confident you’re doing a little something for the environment every time you purchase our stationery, we thought we’d select a handful of our favorite tree-friendly products just in time for one of our favorite holidays.
We can’t help but want to pack up our picnic basket on a sunny day and head to the nearest field when we see our ecru Dandelion Note featuring a delightful pop of yellow. With a sustainable bottle of wine and locally made Chevre, of course.
Good things come in threes. Especially when it’s a cap, a gown and a diploma.
Here are our three favorite new graduation announcements followed by our three favorite graduation cards.
All you need now is a victory dance.
Navy Blue (left) & Gold-framed (right) Photo Finish Graduation Announcements
Done. Finito. Signed, sealed, delivered. It’s time to celebrate. A photo of the new grad (all grown up!) digitally printed on one side, the date when partying shall commence playfully printed on the other (congrats!).
Personalizing correspondence can be a daunting experience, even for the most stationery savvy. When our new Creative Director, Rachel Ivey, decided to design suites for her entire family — husband, daughter, herself — she realized just how intimidating the process can be.
After all, personalized stationery is so, well, personal. Like the décor of your house or the clothes in your closet, your correspondence gives others a sense of your personal style. Throw in printing processes (Engraving or thermograph? Letterpress or debossing?), monogram style (Three initials? Entire name? One initial?) and ink/paper color (traditional black on ecru? Playful hibiscus on pearl white?), and suddenly you’re not just ordering some paper to scribble notes on anymore.
When it comes to designing stationery for your entire family, there are several factors to take into consideration:
Sometimes being in the red is a good thing. Here are our Valentine’s Day gift ideas that are sure to get you a kiss.
In love with our gifts? All you have to do is click:
- Personalized Datebook
Personalized Datebook: If your better half hasn’t invested in a new planner yet, we have the perfect one. Personalize it for a sweet touch, and for an even sweeter touch, scribble in a date night — at the most romantic restaurant in town, of course.
Not surprisingly, January is considered the beginning of “Wedding Season.” The reason: Many a love-sick beau decides to pop the question during the holidays. While the newly engaged couple is busy planning their upcoming nuptials, we suggest getting a head start on choosing the perfect gift. Engagement party, bridal shower, wedding — you’ve got a lot of wrapping ahead of you. Here are a handful of gift ideas that are perfectly personalized:
Stationery for Him & Her
They’ll be married, but they’ll still be individuals. Personalized stationery with monograms that express their individual style are the perfect gift for the couple who are totally into each other but totally independent, too.
In Part Two of our “Staff’s Favorite Things” roundup, thick, rich stock and simple luxury are the names of the gift giving game.
Peter, Crane & Co. Guru: “A social card letter pressed on extra heavyweight Crane’s Lettra. It starts a conversation every time, and they’ll never lose your number.”
Here at Crane & Co., it isn’t unusual to find a staff member taking great pleasure — the kind usually reserved for dark chocolate and Swedish massages — in running their fingers over a newly printed piece of stationery. The thick, 100% cotton stock. The rich ink. The intricately engraved and letter pressed designs. It never gets old.
That said, what one of our Customer Service representatives adores and what a member of our Product Development team loves are as different as ecruwhite and hibiscus. Just in time for the holidays, here are our staff picks:
Linda, Life Organizer Extraordinaire: “I love sending and receiving Thank You cards. Even though this card communicates the message in many diverse languages, the meaning is universally the same.”