Over the years we’ve received a mailbox’s (the big USPS blue variety, that is) worth of emails asking us for advice on how one goes about designing personalized stationery for someone else. After all, it is a gift that is so, well, personal. When we came across stationery enthusiast Lauren’s design for her parents, we knew she would have some words of wisdom on the subject.
What was the inspiration behind this design?
My dad works for the New York Racing Association and my mom is a horse lover through and through. They spend the summer in Saratoga, NY and are out almost every night of the week at someone’s home for cocktails or dinner. I thought these flat cards would be perfect for sending thank you notes to their hosts.
Nothing says classic to me like gold engraved stationery. I loved the idea of a simple equestrian motif, and given their involvement in racing, this horse was a perfect choice. I used my parents’ informal names and chose a striped envelope liner to add a little playfulness to the design.
We may be biased, but we like to think our customers have impeccable taste. So, it’s only natural that we would want to showcase the exquisite personalized stationery they create for their epistolary wardrobe. Dallas resident Beverly Hicks (and mother of our very own financial director) chose an engraved hand-drawn monogram in medium gold ink on an ecru correspondence card. She paired it with our lively and elegant Golden Swirl envelope lining.
“I have adored Crane stationery forever,” said Mrs. Hicks. “Their gold engraving hits the top of my list.”
We’d love to feature your Crane stationery in our Personalized Profile series! Please email email@example.com to be considered.
We often get asked the differences between the various printing processes we use to craft our stationery, especially between engraving and thermography. Of course, the best way to tell the difference is to pay a visit to your local stationer so you can feel the difference. However, below we’ve outlined all of the different processes and what makes them unique.
Engraving is the finest, most distinct form of three-dimensional “raised printing.” No other paper manufacturer offers our engraving quality, craftsmanship and level of service.
As a highly skilled craft dating back to the 16th century, engraving conveys an unspoken message of distinction and timelessness. It has a warmth and elegance all its own. Running your fingers over a piece of engraved stationery reveals the textures unique to engraving — finely detailed, raised letters with slight indentations on the reverse side of the paper. There is no substitute for true engraving.
How it Works
Let’s soar above the clouds and look down in awe at the world below. Inspired by all things that reach for the sky, our Flights of Fancy collection features elegant two-pass engraved motifs in a carefully curated color palette that bring visual and textile brilliance to each and every handwritten correspondence.
Engraved Hot Air Balloon: With a flamed burst, one floats upward toward the heavens. The view takes the breath away, as does this engraved card from our Flights of Fancy collection, which features our elegant hot air balloon. Perfect for the correspondent who fancies unbridled leisure and adventure alike.
When we set out to create new collections for our 2014 boxed catalog, a special date sparked an idea. This year marks the 450th anniversary of Galileo Galilei’s birthday. A vision of motifs inspired by the Italian physicist/mathematician/astronomer/philosopher — engraved in gold in classic Crane style atop our thick ecru card stock — turned into reality and the Explorers collection was born.
Engraved Astronomer Card: Be they tales of galactic proportions or tales of everyday life, our astronomer — engraved in gold — makes this card the perfect choice for the illustrious dreamer and star-gazing correspondent alike.
Engraved Soleil Card: Warm wishes — literally — accompany this card, elegantly engraved with our gold sun. Perfect for the early rising correspondent and notes from the most temperate of climes alike.
Engraved Globe Card: Let’s travel the world, carry-on and cocktail in hand. Engraved in gold, our globe makes this card the perfect choice for the jet-setting and cartograph-adoring correspondent alike.
Engraved Stars Card: Should it be the subject of leisurely gazing or a beloved lullaby, the star takes its place in the night sky as it does on this card — among friends and with radiance. Perfect for well wishes and the celestial soiree thank you alike.
Engraved Compass Card: Should one become inspired to embark on an adventure, the trusty compass is an essential travel companion. Engraved in gold on this card, it proves the perfect choice for the globe-trotting correspondent. Engraved across the bottom “Measure what is measurable, and make measurable what is not so.” — Galileo
Engraved Luna Card: Be it over Miami or receiving wishes of goodnight, the moon offers quiet comfort when night blankets the sky. Engraved in gold on this card, it is the perfect choice for the night owl correspondent and soothing sentiment alike.
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The evolution of our engraved starfish holiday card…
To a no-ink press run…
To the finished product…
View our entire Personalized Holiday Card collection here.
We recently took a spin around the factory floor and came across one of our talented press artisans engraving custom cards for Cartier. Thoughtfully, he laid out all of the elements and layers that an engraved card boasting four ink colors goes through to obtain perfection. Which, we must say, this card certainly possesses.
First, the engraving plate is made.
The card is then run through the engraving press one time for each ink color.
Et voila, an exquisitely engraved bird for the most special correspondence.
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Our iconic Signet Collection is inspired by classic symbolism. While the words you provide will certainly inspire, one should never shy away from stationery with a story.
Pineapple: A symbol of hospitality, the pineapple was once considered quite the commodity. Had you been a member of the New England elite or a sailor home from duty, the exotic fruit was often displayed proudly at home. We like to think it still is — in the form of a thoughtful note to the gracious hostess or new neighbor.
Wheat: A symbol of bounty and prosperity, a bushel of wheat is often referred to as ‘giving grain.’ While it is said that the giving of such grain was the impetus for the wedding cake, a message coupled with such a motif is certainly appropriate for any occasion. Frosting excluded, of course.
Palm Branches: A symbol of victory, palm branches were often given to winners of prestigious games and military battles in Rome. Thus, such an image is the perfect accompaniment to a note of congratulations for a diploma or promotion well deserved.
Gingko: A symbol of strength and longevity, the gingko tree has rightly earned such notoriety by its ability to often live for 1,000 years. Thus, a note to a friend in need of an encouraging word is surely the perfect pairing for this spirited motif.
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