Instagram. Hipstamatic. Twitpic. Sharing. Posting. Tagging. We’ve become (for better or worse) a society of sharers. Instant sharers at that. And thanks to smartphones touting cameras as good as most point-and-shoots, pictures of our meals, cats with books and celebrities on the subway actually look pretty darn good.
That said, shooting close-up details still requires the hand — and eye — of a professional. So we asked photographer David Nicholas, who recently shot some of our new wedding stationery collection, what exactly goes into capturing the incredible detail of an engraved monogram.
This is what David had to say about shooting the monogram seen below:
Personalizing correspondence can be a daunting experience, even for the most stationery savvy. When our new Creative Director, Rachel Ivey, decided to design suites for her entire family — husband, daughter, herself — she realized just how intimidating the process can be.
After all, personalized stationery is so, well, personal. Like the décor of your house or the clothes in your closet, your correspondence gives others a sense of your personal style. Throw in printing processes (Engraving or thermograph? Letterpress or debossing?), monogram style (Three initials? Entire name? One initial?) and ink/paper color (traditional black on ecru? Playful hibiscus on pearl white?), and suddenly you’re not just ordering some paper to scribble notes on anymore.
When it comes to designing stationery for your entire family, there are several factors to take into consideration:
Spring is in the air, and we here at Crane & Co. are anxiously awaiting blooming flowers, sundresses and a good old fashioned defrosting. In the meantime, we’ve asked some of our team members what’s getting them to swoon for the new season. Stationery-wise, of course.
Wallis, Princess of Public Relations
“One of my best friends recently got engaged so I’m extremely excited about all things related to weddings. These beautiful save the dates are elegant and timeless while also fresh and fun.”
If Carrie Crane’s last name sounds familiar, it probably is (especially if you’re reading this blog). Crane & Co. has been a family-owned business for more than 200 years, and, well, Carrie is part of that family. So, one might say she was born with a love of classic correspondence.
That love, combined with her designer chops, aligned last year when Carrie — who grew up in Dalton and was in and out of the mills with her father from a very early age — won the Crane family’s design challenge. The winner would see his/her creations turned into exquisite notes, which are made available online and in retail stores. Which means letter lovers all over the world will be penning their thoughts on her signature stationery.
“Winning the Crane Family Design Challenge was really a big deal to me,” she said, “and seeing the cards beautifully engraved, with the their luscious, lined envelopes, in Crane & Co. boxes is so exciting and truly makes me proud.” Here, Carrie — an artist for more than 20 years — chats with us about pen/paper harmony, the joys of junk mail and why she’d love to have a cup of coffee in Egypt.
We love the fact that our invitations, stationery and business cards are completely customizable. From the monogram to the typeset to the ink color to the printing method, chances are, if you have a vision, we can put it on 100% cotton paper.
That said, we equally love when we see others use our paper in stunningly creative ways. So, without further ado, here are five of our favorite designs from 2011.
Best Birthday Party Invitation: Featured on Oh So Beautiful Paper, these invitations by The Happy Envelope were for a 4-year-old’s country carnival-inspired birthday party — mailed with a lollipop to sweeten the deal