The Making Of: Our New Americana Collection

In this edition of The Making Of, we take a look at yet another one of our new collections (my, our design team has been busy).

Patriot meets pen in a premier collection celebrating all things red, white and blue. We’re calling it — drum roll, pleaseAmericana. And what better time to launch it than while we’re all dreaming of fireworks and BBQs?

First, there was Inspiration.

americana stationery collection inspiration“This collection came together as I was going over the archives,” recalls VP of Creative & Product Development Rachel V. Ivey. “I noticed that Crane was present for every Presidency. With an election approaching, developing a collection that celebrates our country was a pleasure.”

Next, the team thought about Americana’s target customer, and came up with three types:

  • The Classic American, who loves rich history.
  • The Proud American, who isn’t afraid to wear her U.S.A. love on her sleeve.
  • The Young American, who is learning how to become more involved in his country.

Finally, it was time to think design.

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The Making Of: New Personalized Stationery Collection Crane Style Now

This post will be the first in a new series called ‘The Making Of,’ in which we show our enthusiasts just how a design or collection became so.

First up, our newest made-to-order collection, Crane Style Now.

personalized stationery collection crane style now

For a while, we’ve offered collections that cater to the enthusiast who is big on style and small on time. The idea being: a few choices — ink color, motif, font — instead of something completely customizable, which, while stunning and very personal, can be a daunting process.

While we wanted to keep the process simple, we also wanted a collection that spoke to today’s trends. And so, our VP of Creative & Product Development, Rachel V. Ivey, and her team began with step #1: The Inspiration Board.
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Etiquette: How to Use QR Codes on Your Stationery

letterpress bar mitzvah invitation with qr codeRecently at the 2012 National Stationery Show, we dedicated one of our storefront windows (prime real estate!) to QR Codes and how to incorporate them into social stationery. Wedding invitations, letterhead, business cards: Why yes, there is a way to include one and still keep that classic aesthetic & craftsmanship Crane & Co. is known for.

In case you’re curious how to do so, we’ve put together this handy QR Code Etiquette Guide. Technology never looked so luxurious.

Have more questions about stationery etiquette & style? Email our Crane Concierge at concierge@crane.com. 

2012 National Stationery Show: Day 1 Recap

A picture of our Limited Edition print & National Stationery Show invitation

After two days of drilling, assembling, hanging and placing…

It was finally time for some admiring. The 2012 National Stationery Show kicked off today, and New York City’s Javits Center was abuzz with all things paper.
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Introducing Our Envelope Liners by the Sheet

Like the pocket square or the cherry on top, an envelope liner is the exquisite detail that ties one’s stationery set together. It is the first hint of the specialness that is to come. We thought it was about time, though, that the envelope liner was the chocolate ice cream.

But enough metaphors. Introducing a carefully curated collection of some of our favorite envelope liners in all of their full-sheet glory. Inspired by the idea that they would be used for everything from scrapbooking to gift wrapping to interior decorating, we selected five liners from the Crane & Co. archives that we thought offered something for every taste and style:
Crane & Co. gold and green gift wrap

 

  • Fiorenza in the Spring Time Liner

How does your Italian garden grow? With elegant blooms of blue and blush flecked with gold. Our vintage Rossi envelope liner paper may be made in Italy, but we’re sure you’ll find beautiful ways to make it all your own.

Crane & Co. floral gold, blue and green envelope liner sheets Continue reading

Easter Inspiration: Our Favorite Pastel-Hued Stationery Picks

Here comes Peter Cottontail, and our once-a-year craving for pastel hues. Introducing our favorite stationery picks that inspire all things Easter.

mother's day greeting cardsA little shine goes a long way. At least that was Mom’s motto, which is why she’ll love this elegant turquoise card engraved with calligraphic swirls of gold.

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Post Script: Bob Gregory, Crane & Co. Engraving Press Operator

Bob Gregory EngraverHow can you pick out the guy who loves what he does? He’s the one who smiles when you ask him about it. And then keeps smiling throughout the entire interview.

That’s Bob Gregory, a native of North Adams, Massachusetts (where our paper magic happens) who works an engraving press like no one’s business. He’s also a Red Sox fan and could never work at a job in which he was “just sitting there.”

That’s good news for us, and whoever has the pleasure of receiving a box of stationery created by Gregory’s skilled hands.

Here, he chats with us about being a “wedding man,” naming his engraving press and his one degree of separation from a certain blue-eyed crooner.

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The Art of Photographing a Monogram

Instagram. Hipstamatic. Twitpic. Sharing. Posting. Tagging. We’ve become (for better or worse) a society of sharers. Instant sharers at that. And thanks to smartphones touting cameras as good as most point-and-shoots, pictures of our meals, cats with books and celebrities on the subway actually look pretty darn good.

That said, shooting close-up details still requires the hand — and eye — of a professional. So we asked photographer David Nicholas, who recently shot some of our new wedding stationery collection, what exactly goes into capturing the incredible detail of an engraved monogram.

This is what David had to say about shooting the monogram seen below:

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All in the Family: Designing Personalized Stationery for Everyone in Your Household

personalized family stationeryPersonalizing correspondence can be a daunting experience, even for the most stationery savvy. When our new Creative Director, Rachel Ivey, decided to design suites for her entire family — husband, daughter, herself — she realized just how intimidating the process can be.

After all, personalized stationery is so, well, personal. Like the décor of your house or the clothes in your closet, your correspondence gives others a sense of your personal style. Throw in printing processes (Engraving or thermograph? Letterpress or debossing?), monogram style (Three initials? Entire name? One initial?) and ink/paper color (traditional black on ecru? Playful hibiscus on pearl white?), and suddenly you’re not just ordering some paper to scribble notes on anymore.

When it comes to designing stationery for your entire family, there are several factors to take into consideration:

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Seasons Greetings: Our Staff’s Spring-Inspired Picks

Spring is in the air, and we here at Crane & Co. are anxiously awaiting blooming flowers, sundresses and a good old fashioned defrosting. In the meantime, we’ve asked some of our team members what’s getting them to swoon for the new season. Stationery-wise, of course.

Holly Golightly Letterpress Wedding Save the DateWallis, Princess of Public Relations
“One of my best friends recently got engaged so I’m extremely excited about all things related to weddings. These beautiful save the dates are elegant and timeless while also fresh and fun.”
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