An Artist Uses Our Lettra as Her Canvas

It’s no secret that our 100% cotton Lettra paper is coveted by letterpress printers. In fact, we like to say it goes together with the printing process like Fred and Ginger. But, we never thought of our Lettra as the perfect canvas, but luckily, artist and Vermont College of Fine Arts student Wendy Briggs Powell did.

“Six months ago, I had been dying strips of various papers on a smaller scale and knew I wanted to work larger,” she recalled. “Another student has been using Lettra for her letterpress work and I went crazy over the feel and heft of her take-away cards at residency! So I thought Lettra was just the right paper to create larger pieces that would withstand soaking for many hours, days even, in containers of dye. I was right! And I do love the pairing of old and new as well.”

Below is a video as well as images of Powell’s work along with a little about her process.

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Personalized Profile: A Gift Horse Worth A Look

Over the years we’ve received a mailbox’s (the big USPS blue variety, that is) worth of emails asking us for advice on how one goes about designing personalized stationery for someone else. After all, it is a gift that is so, well, personal. When we came across stationery enthusiast Lauren’s design for her parents, we knew she would have some words of wisdom on the subject.

kris and chris kay cropped

What was the inspiration behind this design?
My dad works for the New York Racing Association and my mom is a horse lover through and through. They spend the summer in Saratoga, NY and are out almost every night of the week at someone’s home for cocktails or dinner. I thought these flat cards would be perfect for sending thank you notes to their hosts.

Nothing says classic to me like gold engraved stationery. I loved the idea of a simple equestrian motif, and given their involvement in racing, this horse was a perfect choice. I used my parents’ informal names and chose a striped envelope liner to add a little playfulness to the design.
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Personalized Profile: A Soon-to-Be Miami Mr. & Mrs.k,

A couple years ago, Kelle McCarter—talented illustrator and founder of the lovely Paperswell magazine—sent me a thank you note for profiling her in our Post Script series. It was written on her couples’ stationery (pictured below), which, instead of the traditional printed names or monogram, featured a fantastic illustration of Mr. and Mrs.—drawn, of course, by Kelle. I immediately pinned it to my bulletin board and vowed (no pun intended) to re-create the look for the next couple I knew to become engaged.

kelle-engagement-note-cards-blogFast forward to a few months ago, when family friends Juanita and Joe, who live in Miami, finally decided they would be making it official. Personalized stationery should reflect an individual’s or couple’s unique style, and I knew that Kelle’s illustration would fit theirs perfectly.

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Personalized Profile: A Dallas Darling

We may be biased, but we like to think our customers have impeccable taste. So, it’s only natural that we would want to showcase the exquisite personalized stationery they create for their epistolary wardrobe. Dallas resident Beverly Hicks (and mother of our very own financial director) chose an engraved hand-drawn monogram in medium gold ink on an ecru correspondence card. She paired it with our lively and elegant Golden Swirl envelope lining.

“I have adored Crane stationery forever,” said Mrs. Hicks. “Their gold engraving hits the top of my list.”

engraved monogram personalized stationery

We’d love to feature your Crane stationery in our Personalized Profile series! Please email submissions@crane.com to be considered.

Post Script: Designer John Segal

His sketching table in the New York City Crane office wasn’t even warm before our new head designer, John Segal, was tasked with bringing four new collections for our boxed line to life. Flights of Fancy features two-pass engraved motifs inspired by all things that reach for the stars; Explorers, engraved in gold on ecru stock, pays homage to the 450th birthday of Galileo; the engraved and embossed Vintage Lace is presented in a palette of vibrant hues; and Tools of the Trade is letterpress printed on our coveted Lettra paper.

Here, the avid cyclist and 4 p.m. chocolate fiend talks to us about inspiration, the joy of being delighted and why he’s particularly excited about a recent delivery from China.

john segal

Describe the person who would love these collections.
The Crane customer, in my mind, is someone who loves to be delighted. It could be by an exquisitely engraved hummingbird or a lovely gold lined envelope.
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The Evolution of a Holiday Card

The evolution of our engraved starfish holiday card…

From sketches…

holiday-2013-starfish-and-pine-drawing
To a no-ink press run…

holiday-2013-starfish-and-pineTo the finished product…

View our entire Personalized Holiday Card collection here.

What Your Type Style Says About You, Part One

Our Crane Concierge receives quite a number of queries from correspondents about what type style they should use for their personalized stationery, wedding invitations, etc. And while there are certainly guidelines for pairing the proper type style to the occasion, one’s personality should also help dictate how text will appear on paper.

Below is a sampling of type styles and the type (no pun intended) of person who may fancy such a style. For those of you who would like to use a similar style on our paper, we have also provided the codes for the lettering that best matches each one.

font-descriptions-blog-post

Didot: LET511; Sheila: LET718; Futura: LET608; Edwardian: LET708; Charter Roman: LET511; Trade Gothic: LET618; Chevalier: LET507; Bickham: LET704; Baskerville: LET516

Have a question about stationery etiquette or style? Email our Crane Concierge at concierge@crane.com.

Our New Personalized Stationery Album: A Sneak Peek

One can spot a Crane Enthusiast with ease. She delights in the details, be it a wax seal or a yellow string around a white pastry box. He can tell the difference between letterpress

Letterpress-Patisserie-Correspondence-Card and engraving

Engraved-Summer-Home-Salutations-NoteShe throws dinner parties and never arrives empty-handed when the invitation is reciprocated. He holds the elevator door open, and can always be counted on to bring the Champagne.

With our Enthusiasts’ personal style in mind, we wanted to create a new personalized stationery album that offered the perfect mix of traditional…

Engraved-Bordered-Noblesse-Correspondence-Cardand trend-inspired…

Letterpress-Mid-Century-Modern-Letter-SheetAfter all, be it an invitation

All-The-Trimmings-Invitationan announcement

Letterpress LittleLady-Monogram-Baby-Girl-Announcementor simply a note just because

Engraved Mid-Century-Modern-Correspondence-Cardevery occasion becomes cause for celebration when it is presented on our paper.

Introducing Crane Collection, a fresh take on classic Crane that, when sent, is opened carefully, admired and cherished.

We like to think Crane says all the right things with just the right tone. But most of all, we like to think Crane is yours. Truly.

View all our new designs in the Crane Collection lookbook.

Have a question about stationery style or etiquette? Email our Crane Concierge at concierge@crane.com.

The Making Of: Our 2012 Holiday Photo Cards

When we decided to design our first digital holiday photo card collection last season, the idea was to offer options that kept to our high craftsmanship standards. Even though digitally printed, we wanted our Enthusiasts to feel confident that they were still sending Crane & Co. A pleasing-to-the-touch card stock and classic design accomplished that task quite nicely, we thought.

plaid red and green photo card inspiration

This year, we’re holding true to those standards while upping our design game, offering five new collections, each inspired by our classic aesthetic yet possessing its own distinct palette.

“As we sat down to design the 2013 Digital Holiday Collection,” recalls VP of Creative and Product Development Rachel V. Ivey, “we wanted to capture the many ways to express your personality, knowing that the photograph should really steal the show.”

silver holiday photo cards

With that said, our hope is that we’ve created designs that delight as well as compliment every picture worth gracing a photo card.

  • Tartan Tidings

red plaid holiday photo card

Red, green, gold and cranberry, along with a touch of the deep blues and greens of a Black Watch pattern, make this collection a classic holiday.

  • Vintage Cheer

Classic holiday imagery is combined with pinks and bright greens inspired by old time confectionary icons to give an added pop of color to traditional reds and greens.

  • Silver Linings

The primary color is silver with accents of red and green throughout. The silver is reminiscent of the glistening snow and makes a great accent for that great winter photograph.

  • Yule Jewel

Inspired by rich jewel tones, Yule Jewel pulls together a collection of these vibrant gems — emeralds, rubies, sapphires and garnets — to create dazzling holiday designs.

  • New Year’s

new year's eve holiday photo cardWe intended to capture the design elements in silver and gold to mimic the sparkle of a New Year’s Eve celebration. The designs in this grouping echo this glimmering color palette.

But wait, there’s more! Our entire digital photo card collection is available online and through your local retailer.

Need more holiday photo card suggestions or etiquette tips? Email our Crane Concierge at concierge@crane.com.

The Making Of: Our Holiday Coastal Collection

engraved coastal adirondack chairs holiday greeting cardA White Christmas is a magical thing. Sleds, snowmen, bunny slopes. However, our friends who enjoy ocean breezes and tennis in December have a quite a magical thing going, too.

To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.

New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.

  • Colors

coastal holiday card color inspiration“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”

We punched up the green on our Adirondack Chairs to liven up the greenery…

engraved adirondack chairs holiday greeting card

On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…

engraved coastal doorway holiday greeting card

The Flamingos are a pop of pink that is very close to our Hibiscus stock

engraved coastal flamingos holiday greeting card

For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…

engraved coastal buoy holiday greeting card

  • Imagery & Inspiration

engraved coastal holiday cards imagery inspirationShells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.

Need help selecting your holiday cards? Email our Crane Concierge at concierge@crane.com.