Post Script: Designer John Segal

His sketching table in the New York City Crane office wasn’t even warm before our new head designer, John Segal, was tasked with bringing four new collections for our boxed line to life. Flights of Fancy features two-pass engraved motifs inspired by all things that reach for the stars; Explorers, engraved in gold on ecru stock, pays homage to the 450th birthday of Galileo; the engraved and embossed Vintage Lace is presented in a palette of vibrant hues; and Tools of the Trade is letterpress printed on our coveted Lettra paper.

Here, the avid cyclist and 4 p.m. chocolate fiend talks to us about inspiration, the joy of being delighted and why he’s particularly excited about a recent delivery from China.

john segal

Describe the person who would love these collections.
The Crane customer, in my mind, is someone who loves to be delighted. It could be by an exquisitely engraved hummingbird or a lovely gold lined envelope.
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What Your Type Style Says About You, Part One

Our Crane Concierge receives quite a number of queries from correspondents about what type style they should use for their personalized stationery, wedding invitations, etc. And while there are certainly guidelines for pairing the proper type style to the occasion, one’s personality should also help dictate how text will appear on paper.

Below is a sampling of type styles and the type (no pun intended) of person who may fancy such a style. For those of you who would like to use a similar style on our paper, we have also provided the codes for the lettering that best matches each one.

font-descriptions-blog-post

Didot: LET511; Sheila: LET718; Futura: LET608; Edwardian: LET708; Charter Roman: LET511; Trade Gothic: LET618; Chevalier: LET507; Bickham: LET704; Baskerville: LET516

Have a question about stationery etiquette or style? Email our Crane Concierge at concierge@crane.com.

Our New Personalized Stationery Album: A Sneak Peek

One can spot a Crane Enthusiast with ease. She delights in the details, be it a wax seal or a yellow string around a white pastry box. He can tell the difference between letterpress

Letterpress-Patisserie-Correspondence-Card and engraving

Engraved-Summer-Home-Salutations-NoteShe throws dinner parties and never arrives empty-handed when the invitation is reciprocated. He holds the elevator door open, and can always be counted on to bring the Champagne.

With our Enthusiasts’ personal style in mind, we wanted to create a new personalized stationery album that offered the perfect mix of traditional…

Engraved-Bordered-Noblesse-Correspondence-Cardand trend-inspired…

Letterpress-Mid-Century-Modern-Letter-SheetAfter all, be it an invitation

All-The-Trimmings-Invitationan announcement

Letterpress LittleLady-Monogram-Baby-Girl-Announcementor simply a note just because

Engraved Mid-Century-Modern-Correspondence-Cardevery occasion becomes cause for celebration when it is presented on our paper.

Introducing Crane Collection, a fresh take on classic Crane that, when sent, is opened carefully, admired and cherished.

We like to think Crane says all the right things with just the right tone. But most of all, we like to think Crane is yours. Truly.

View all our new designs in the Crane Collection lookbook.

Have a question about stationery style or etiquette? Email our Crane Concierge at concierge@crane.com.

The Making Of: Our 2012 Holiday Photo Cards

When we decided to design our first digital holiday photo card collection last season, the idea was to offer options that kept to our high craftsmanship standards. Even though digitally printed, we wanted our Enthusiasts to feel confident that they were still sending Crane & Co. A pleasing-to-the-touch card stock and classic design accomplished that task quite nicely, we thought.

plaid red and green photo card inspiration

This year, we’re holding true to those standards while upping our design game, offering five new collections, each inspired by our classic aesthetic yet possessing its own distinct palette.

“As we sat down to design the 2013 Digital Holiday Collection,” recalls VP of Creative and Product Development Rachel V. Ivey, “we wanted to capture the many ways to express your personality, knowing that the photograph should really steal the show.”

silver holiday photo cards

With that said, our hope is that we’ve created designs that delight as well as compliment every picture worth gracing a photo card.

  • Tartan Tidings

red plaid holiday photo card

Red, green, gold and cranberry, along with a touch of the deep blues and greens of a Black Watch pattern, make this collection a classic holiday.

  • Vintage Cheer

Classic holiday imagery is combined with pinks and bright greens inspired by old time confectionary icons to give an added pop of color to traditional reds and greens.

  • Silver Linings

The primary color is silver with accents of red and green throughout. The silver is reminiscent of the glistening snow and makes a great accent for that great winter photograph.

  • Yule Jewel

Inspired by rich jewel tones, Yule Jewel pulls together a collection of these vibrant gems — emeralds, rubies, sapphires and garnets — to create dazzling holiday designs.

  • New Year’s

new year's eve holiday photo cardWe intended to capture the design elements in silver and gold to mimic the sparkle of a New Year’s Eve celebration. The designs in this grouping echo this glimmering color palette.

But wait, there’s more! Our entire digital photo card collection is available online and through your local retailer.

Need more holiday photo card suggestions or etiquette tips? Email our Crane Concierge at concierge@crane.com.

The Making Of: Our Holiday Coastal Collection

engraved coastal adirondack chairs holiday greeting cardA White Christmas is a magical thing. Sleds, snowmen, bunny slopes. However, our friends who enjoy ocean breezes and tennis in December have a quite a magical thing going, too.

To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.

New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.

  • Colors

coastal holiday card color inspiration“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”

We punched up the green on our Adirondack Chairs to liven up the greenery…

engraved adirondack chairs holiday greeting card

On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…

engraved coastal doorway holiday greeting card

The Flamingos are a pop of pink that is very close to our Hibiscus stock

engraved coastal flamingos holiday greeting card

For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…

engraved coastal buoy holiday greeting card

  • Imagery & Inspiration

engraved coastal holiday cards imagery inspirationShells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.

Need help selecting your holiday cards? Email our Crane Concierge at concierge@crane.com.

The Making Of: Our 2012 Personalized Holiday Card Collection

It is indeed the most wonderful time of the year. So when our design team finally unveils the new collection of personalized holiday cards, it feels like, well, Christmas.

We must say they’ve quite outdone themselves this year, keeping with a classic, traditional look and color palette that showcases our elegant design and craftsmanship so well.

“This year we dipped into our archives to celebrate our heritage,” said VP of Creative and Product Development Rachel V. Ivey. “It has been great to look back at traditional American Christmas of the past.”

Here’s how our 2012 Personalized Holiday Collection came to be…

  • Colors

personalized holiday card colors

Our design team achieved the classic, traditional look of our distinguished holiday cards by using a core palette of Hunter green, medium gold and red. A hint of shimmering platinum adds an additional metallic to the mix.

  • Inspiration

personalized holiday card inspiration

Home decor and botanicals have provided inspiration for many of our cards throughout the years. It reminds us of our own homes during the holidays. For example, the Holiday Door design — new for this year — was inspired by the home of an employee.

engraved holiday door card

The wreath below is an example of taking vintage art and altering it for a whole new look. For 2012, we enlarged the design and printed in three-color letterpress with foil accents on our Lettra® paper.

engraved wreath holiday card

Many of the designs this year were enhanced by using multi-level model dies. The use of these dies in the engraving process gives added dimension to the card. The Classic Wreath is an excellent example of how a model die can make a beautiful design look even more dramatic.

“Christmas is a great season for Crane to showcase all of our incredible processes,” said Ivey. “We love our classic designs for which consumers come back year after year.”

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The Making Of: Signature Collection

Koi fish copper engraving dye.

In this edition of “The Making Of” we take a look at our new Signature Collection and how it went from just an idea to an exquisitely crafted piece of stationery. Engraved and paired with envelope liners imported from India, this collection is one that should only find its way into the hands of the most appreciative stationery connoisseur.

The Signature Collection began as inspiration from a far away land. If you have traveled to the Far East, it was our creative team’s hope that the designs would take you back. If you haven’t been, the rich culture they have re-created via correspondence will certainly inspire you to make the trip.

First, the team curated a color palette. Red and gold, the iconic colors of Asia, serve as the core hues while shades of aqua were pulled from nature and Asian artwork.
singnature stationery collection colors Continue reading

Post Script: Jackie Brown, Monogram Artist

Like chocolate and peanut butter or Fred and Ginger, stationery and monograms just work perfectly together. Making sure that they do is our resident monogram artist, Jackie Brown.

Whether you’re into swirly or straight, diminutive or daring, she can turn initials into works of art. A monogram, after all, is the ultimate expression of individuality. So it made sense, then, that we get personal about, well, getting personal.

When did your interest in the monogram begin?
My interest in monograms began shortly after being hired by Crane. I was hoping to develop an art-based career. I found such an opportunity in making monograms. Monograms allowed me to become creative, thereby making them my art.

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In Celebration Of: The Pen

Antony and Cleopatra. Romeo and Juliet. Scarlett and Rhett.

We love a good love story.

But our favorite is that of Pen and Paper.

Thus, we were delighted to pick the brain of Rick Propas — a specialist for Swann Auction Galleries, where he directs the newly created Department of Fine and Vintage Writing Instruments — whose first pen was given to him more than 50 years ago.

Rick Propas, lefty.

“In the Jewish tradition, it’s customary to give a boy a fountain pen at his bar mitzvah,” Propas explained. “I didn’t get one, and when I complained to my dad, he pulled out his own pen and gave it to me.”

Propas has been collecting vintage pens ever since.

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