Crane for Paperless Post: The Etiquette of Online Wedding Invitations

Paperless_Post_Computer_044_screen_5Crane & Co. has been advising enthusiasts of classic correspondence for more than a century. In our archives is proof of this: petite, elegantly covered books boasting topics such as “Visiting Cards for Men” and “Country House Stationery.”

We’ve continued such advice in the form of the Blue Book of Stationery and the Wedding Blue Book, revising as decades have come and gone to reflect the ever-changing times.

Some advice — the importance of thank you notes, the use of “honour of your presence” for a church wedding to name a couple — has proved timeless. Other advice, however — addressing wives who are also medical doctors, a brides’s monogram using a hyphenated last name — has been added, updated and, sometimes, scrapped altogether.

While we value tradition, we also embrace the kind of change that still feels correct and special. And so when online invitation purveyor Paperless Post approached us to partner on a collection of wedding stationery suites, we made sure that every design was a perfect blend of the online invitation company’s fresh, modern aesthetic and our timeless, classic elegance.

Each suite will be available in both online and paper forms, meaning a couple, for example, can send out a digital save the date followed by a paper invitation. Or, they can send out a digital invitation to which guests can reply and the couple can track, as well as a paper invitation they can display and eventually tuck away for safe keeping (and admiring).

Done in a tasteful way, a digital save the date or invitation can still set the tone for one’s Big Day. It should be seen as a complement to, not a replacement of, paper wedding correspondence.

Wedding etiquette states that wedding stationery should reflect the style and personality of the couple. Therefore, it makes perfect (and proper) sense that the wedding stationery of a modern couple should incorporate the modern style in which they communicate. Should they also appreciate classic elegance, then we can certainly — and most happily — oblige.

Browse Crane for Paperless Post.

Have a stationery etiquette question? Email our Crane Concierge at concierge@crane.com.

This entry was posted in Etiquette, Trends, Uncategorized, Wedding and tagged , , , by craneandco. Bookmark the permalink.

About craneandco

More than 200 years ago, Stephen Crane decided to make a statement. And it wasn’t with his fashion forward breeches or well-groomed mutton chops. It was with his Liberty Paper Mill, named so just two years after the British occupied Boston – and just five miles away. A tres bold move, if we do say so ourselves. Today, Crane & Co. still calls Dalton home, our 100 percent cotton paper still incites swoons, and we’re still making bold statements. Still not with breeches.

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