Crane & Co. has been advising enthusiasts of classic correspondence for more than a century. In our archives is proof of this: petite, elegantly covered books boasting topics such as “Visiting Cards for Men” and “Country House Stationery.”
Some advice — the importance of thank you notes, the use of “honour of your presence” for a church wedding to name a couple — has proved timeless. Other advice, however — addressing wives who are also medical doctors, a brides’s monogram using a hyphenated last name — has been added, updated and, sometimes, scrapped altogether.
While we value tradition, we also embrace the kind of change that still feels correct and special. And so when online invitation purveyor Paperless Post approached us to partner on a collection of wedding stationery suites, we made sure that every design was a perfect blend of the online invitation company’s fresh, modern aesthetic and our timeless, classic elegance.
Each suite will be available in both online and paper forms, meaning a couple, for example, can send out a digital save the date followed by a paper invitation. Or, they can send out a digital invitation to which guests can reply and the couple can track, as well as a paper invitation they can display and eventually tuck away for safe keeping (and admiring).
Done in a tasteful way, a digital save the date or invitation can still set the tone for one’s Big Day. It should be seen as a complement to, not a replacement of, paper wedding correspondence.
Wedding etiquette states that wedding stationery should reflect the style and personality of the couple. Therefore, it makes perfect (and proper) sense that the wedding stationery of a modern couple should incorporate the modern style in which they communicate. Should they also appreciate classic elegance, then we can certainly — and most happily — oblige.
Have a stationery etiquette question? Email our Crane Concierge at email@example.com.