The Making Of: Our 2012 Holiday Photo Cards

When we decided to design our first digital holiday photo card collection last season, the idea was to offer options that kept to our high craftsmanship standards. Even though digitally printed, we wanted our Enthusiasts to feel confident that they were still sending Crane & Co. A pleasing-to-the-touch card stock and classic design accomplished that task quite nicely, we thought.

plaid red and green photo card inspiration

This year, we’re holding true to those standards while upping our design game, offering five new collections, each inspired by our classic aesthetic yet possessing its own distinct palette.

“As we sat down to design the 2013 Digital Holiday Collection,” recalls VP of Creative and Product Development Rachel V. Ivey, “we wanted to capture the many ways to express your personality, knowing that the photograph should really steal the show.”

silver holiday photo cards

With that said, our hope is that we’ve created designs that delight as well as compliment every picture worth gracing a photo card.

  • Tartan Tidings

red plaid holiday photo card

Red, green, gold and cranberry, along with a touch of the deep blues and greens of a Black Watch pattern, make this collection a classic holiday.

  • Vintage Cheer

Classic holiday imagery is combined with pinks and bright greens inspired by old time confectionary icons to give an added pop of color to traditional reds and greens.

  • Silver Linings

The primary color is silver with accents of red and green throughout. The silver is reminiscent of the glistening snow and makes a great accent for that great winter photograph.

  • Yule Jewel

Inspired by rich jewel tones, Yule Jewel pulls together a collection of these vibrant gems — emeralds, rubies, sapphires and garnets — to create dazzling holiday designs.

  • New Year’s

new year's eve holiday photo cardWe intended to capture the design elements in silver and gold to mimic the sparkle of a New Year’s Eve celebration. The designs in this grouping echo this glimmering color palette.

But wait, there’s more! Our entire digital photo card collection is available online and through your local retailer.

Need more holiday photo card suggestions or etiquette tips? Email our Crane Concierge at concierge@crane.com.

This entry was posted in Design, Holiday, Occasions, The Making Of and tagged , , , by craneandco. Bookmark the permalink.

About craneandco

More than 200 years ago, Stephen Crane decided to make a statement. And it wasn’t with his fashion forward breeches or well-groomed mutton chops. It was with his Liberty Paper Mill, named so just two years after the British occupied Boston – and just five miles away. A tres bold move, if we do say so ourselves. Today, Crane & Co. still calls Dalton home, our 100 percent cotton paper still incites swoons, and we’re still making bold statements. Still not with breeches.

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