The Making Of: Our Holiday Coastal Collection

engraved coastal adirondack chairs holiday greeting cardA White Christmas is a magical thing. Sleds, snowmen, bunny slopes. However, our friends who enjoy ocean breezes and tennis in December have a quite a magical thing going, too.

To celebrate twinkling lights strung around palm trees and Christmas dinner on the dock, we offer our Coastal holiday card series. This year, four new hand-engraved designs were added to create a more well-rounded collection.

New hues, new imagery, new inspiration: Here’s a peek inside The Making Of our new Coastal designs.

  • Colors

coastal holiday card color inspiration“The colors chosen reflect our traditional red and gold, which you will see throughout the designs,” said VP of Creative & Product Development Rachel V. Ivey, “but we’ve added brighter greens as well as a pop color, pink and a metallic blue to add visual interest to the designs.”

We punched up the green on our Adirondack Chairs to liven up the greenery…

engraved adirondack chairs holiday greeting card

On the Coastal Doorway, we pulled in a bluish green hue that is more representative of coastal greenery…

engraved coastal doorway holiday greeting card

The Flamingos are a pop of pink that is very close to our Hibiscus stock

engraved coastal flamingos holiday greeting card

For the Glass Buoy, we used an amazing metallic blue that is a custom mix that gives this design some extra glitz…

engraved coastal buoy holiday greeting card

  • Imagery & Inspiration

engraved coastal holiday cards imagery inspirationShells, greenery and, of course, the beach were all images used to inspire the artist, who ultimately created a collection of designs that will appeal to our customers in the coastal regions of the country — as well as anyone who simply years for a season with sand in her toes.

Need help selecting your holiday cards? Email our Crane Concierge at concierge@crane.com.

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