In this edition of “The Making Of” we take a look at our new Signature Collection and how it went from just an idea to an exquisitely crafted piece of stationery. Engraved and paired with envelope liners imported from India, this collection is one that should only find its way into the hands of the most appreciative stationery connoisseur.
The Signature Collection began as inspiration from a far away land. If you have traveled to the Far East, it was our creative team’s hope that the designs would take you back. If you haven’t been, the rich culture they have re-created via correspondence will certainly inspire you to make the trip.
First, the team curated a color palette. Red and gold, the iconic colors of Asia, serve as the core hues while shades of aqua were pulled from nature and Asian artwork.
Next, the team selected eight iconic symbols in Asian culture to feature, drawing especially from nature and selecting ones that signify prosperity, good luck and perseverance.
The resulting collection is one in which fiery foo dogs guard your most treasured sentiments…
“Each motif tells a story, and each liner was especially selected for each design,” said VP of Creative and Product Development Rachel V. Ivey of the Signature Collection. “With all the time and effort that went into the details, I hope each box falls into the hands of someone ready for a journey.”
Have questions about stationery etiquette or style? Email our Crane Concierge at firstname.lastname@example.org.