Personalizing correspondence can be a daunting experience, even for the most stationery savvy. When our new Creative Director, Rachel Ivey, decided to design suites for her entire family — husband, daughter, herself — she realized just how intimidating the process can be.
After all, personalized stationery is so, well, personal. Like the décor of your house or the clothes in your closet, your correspondence gives others a sense of your personal style. Throw in printing processes (Engraving or thermograph? Letterpress or debossing?), monogram style (Three initials? Entire name? One initial?) and ink/paper color (traditional black on ecru? Playful hibiscus on pearl white?), and suddenly you’re not just ordering some paper to scribble notes on anymore.
When it comes to designing stationery for your entire family, there are several factors to take into consideration:
How often will they be using it? Our style changes over time, so what we like design-wise now might be different in two years. Therefore, how often each family member uses stationery will help determine how much of a particular design you buy: You wouldn’t want them to be stuck with 100 personalized note cards that don’t exemplify their style anymore.
Lastly, and most importantly, what is their style? Your husband’s stationery, after all, will look very different from your daughter’s stationery. Below, Rachel shares the designs she chose for her family and the inspiration behind them…
Personalized notecards & calling cards for her husband: “Notecards for men – I think we need to rethink our own etiquette advise to the public about how only women use notecards. A notecard can be very appropriate for a man by being mindful of the strength of the paper (Lettra), lettering style and potential lining.
Because my husband is the strong silent type, I thought a tissue liner would remind those in receipt of his softer side.
The calling card is an ode to [our historical guru] Peter Hopkins, whose calling card design we modeled these after. We used the same color but a different font for character. He used it recently at an interview and drew a crowd :)
Her daughter’s personalized notes: “Ines is quite the Mademoiselle hence (Mme.) and in doing so I picked the Parisian font from our library. She loves color, as she is three, so the contrast of pink and orange was perfect for her. She loves writing her three-year-old friends in California and getting a response.”
Have more questions about stationery style? Email our Crane Concierge at firstname.lastname@example.org.