There was a time when we put our name on everything –- usually out of fear a kid bigger than us would claim it as his/her own and we’d be left without our homework or, even worse, our lunch.

Now, we do it because the act of personalization turns an everyday object into an endearingly personal object. Kind of like a tattoo: Put a name on a piece of random paper and it means nothing. Put it on your arm, and it’s a statement

That’s why we’re so enamored with personalization at Crane & Co. We think you have a beautiful name (yes, even you, Bob), so we rounded up a few of our favorite new personalized gifts and accessories that have Bob written all over them

Not literally, but you get the picture…